Internet Marketing Assignment - Smart Restorations Limited

INTERNET MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explains the elements of internet marketing....................................................................1
1.2 Evaluates internet marketing mix.....................................................................................2
1.3 Compare internet marketing tools and e tools..................................................................3
1.4 Examine that how interactive order processing will work...............................................5
TASK 2............................................................................................................................................6
Attached in PPT......................................................................................................................6
TASK 3 AND 4...................................................................................................................................6
3.1 Secondary market research to acquire understanding of the market................................6
3.2 Design online survey to understand what stops shoppers from buying online................7
3.3 Demonstrate the use of electronic customer relationship marketing to manage and analyze
customer interactions..............................................................................................................9
4.1 Internet marketing plan...................................................................................................10
Internet marketing plan for smart restorations limited is as below:.....................................10
4.2 Pay per click advertising..................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Internet marketing plays an important role within the business to focusses on efforts to
make high sales and revenue at workplace. It includes advertisement which assists to
communicate with different people at the workplace and outside business (Ramsaran-Fowdar
and Fowdar, 2013). Mainly, it includes features such as advertisement, promotion that is
beneficial to enhance sales, through target audience. It focuses on new direction which assists the
organisation for expanding their operations in various areas. In this context, present research is
based on Smart Restorations Limited which is small firm especially dealing in buying and
selling refurbished office furniture. They are highly using internet marketing to operate functions
in the new areas. Further, the business has improved their website and conversion rate to make
effective results.
For gaining insight knowledge of the cited firm, present report covers elements of
internet marketing. Furthermore, it examines interactive order processing which work to get
positive results. Moreover, it describes mechanics of search engine marketing and opt-in email
for marketing newsletter.
TASK 1
1.1 Explains the elements of internet marketing
Internet marketing plan includes various elements which assist to make high profitability
and enhance revenue within the business environment (Kumar, Chattaraman and Henseler,
2013). These elements include in Smart Restorations Limited to create truly effective marketing
plan for their operations. It includes various elements are as follows:
 Email marketing: First element which determines successful operations is the content of
the website. It can be done through new websites pages, blog post, e-book and Webinar,
etc. this is the easiest way for Smart Restorations Limited to start and set up blogs
(Alalwan, Dwivedi and Williams, 2015.). In this context, information is useful to capture
attention towards the business. The company share their content with peers and friends
with the help of media channels. Thus, inbound marketing is super and effective which
help in making high profitability.
 Search engine optimize: Once the cited firm creates their blogs and other form of
content, Smart Restorations Limited need to optimize through search engines (Durkin,
1