Effectiveness of Internet Marketing on Product Sales Advancement: A Case Study of Bidfood Australia

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EFFECTIVENESS OF INTERNET MARKETING ON PRODUCT SALES ADVANCEMENT:
A CASE STUDY OF BIDFOOD AUSTRALIA.
By (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The Date

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Table of Contents
Title page...........................................................................................1
1. Introduction and Background of the study...................................................4
2. Management Problem..........................................................................5
3. Literature Review...............................................................................5
3.1.1 Online Marketing............................................................................5
3.1.2 New Media Marketing......................................................................6
3.2 Conceptual Framework........................................................................7
4. Research Design.................................................................................8
4.1.1 Overall Design and Justification..........................................................9
4.1.2 Source Data...................................................................................9
4.1.3 Conceptualisation and Measurement....................................................9
4.1.4 Data Collection...............................................................................9
4.1.5 Data Analysis.................................................................................10
5. Ethical Issues and Limitations...................................................................11
5.1.1 Ethical Issues.................................................................................11
5.1.2 Limitations of the study....................................................................11
6. Proposal Timeframe and Budget................................................................13

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6.1.1 Timeframe......................................................................................14
6.1.2 Budget...........................................................................................15
References List.......................................................................................................16

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1. Introduction and Background of the study
According to Journal written by Abu-Naser et al. (2018, pp.4-5) “The Reality of the
Effectiveness of Electronic Marketing” states that internet marketing has become the most
dynamic and acceptable medium in which companies slants daily in order to advertise their
products. The approaches and strategy being used by these companies is embracing internet
promotion to reach more consumers who may be they potential consumers in the future. Leung,
Xue and Bai (2015, p.1556) stipulates that companies have accepted internet marketing has
internet is seen as the new section of innovation because of the new ideas being derived from it
through daily technological advancement. As observed by Arnett, Sandvik and Sandvik (2018,
pp.285-292) is that the latest change has been the use of internet platform by the companies has
the advertisement forum of promoting their products to all consumers all around the world.
Though, marketing is the advantage of internet platform to companies has it help organization to
reach more clients apart from its other functions such as communication and entertainment. The
expectation of the internet as a marketing media has been seen the opportunities for product sales
advancement by most firms internationally. Ben and Sandi (2018, pp. 28-29) suggested that
companies are expecting internet to be the main instrumental approach of promoting their
products has it reduce the cost they incur in advertising or they can even market their product
without investing on the platform but they will dependent on the platform to get customers.
The depression in the internet marketing has raise the used of social media because
companies vendors have seen it has the efficiency way of promoting various commodities
without spending a lot of resources on it. Also, it effectiveness is based on low cost and
efficiency assumption it is being linked to (Ben and Sandi 2018, pp. 28-29). It is a factual the
internet platforms can constitute of both negative and positive outcome for marketers but it