Effectiveness of Internet Marketing on Product Sales Advancement: A Case Study of Bidfood Australia

This case study explores the effectiveness of internet marketing on product sales advancement at Bidfood Australia. The study uses interviews, surveys, and social media to collect primary data and secondary data from existing sources. The research design is qualitative, and the data will be analysed using both qualitative and quantitative methods.

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EFFECTIVENESS OF INTERNET MARKETING ON PRODUCT SALES ADVANCEMENT:
A CASE STUDY OF BIDFOOD AUSTRALIA.
By (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The Date

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Table of Contents
Title page……………………………………………………………………………….1
1. Introduction and Background of the study…………………………………………...4
2. Management Problem………………………………………………………………..5
3. Literature Review…………………………………………………………………….5
3.1.1 Online Marketing………………………………………………………………….5
3.1.2 New Media Marketing…………………………………………………………….6
3.2 Conceptual Framework……………………………………………………………...7
4. Research Design………………………………………………………………………8
4.1.1 Overall Design and Justification………………………………………………....9
4.1.2 Source Data………………………………………………………………………..9
4.1.3 Conceptualisation and Measurement…………………………………………….9
4.1.4 Data Collection…………………………………………………………………….9
4.1.5 Data Analysis……………………………………………………………………...10
5. Ethical Issues and Limitations………………………………………………………....11
5.1.1 Ethical Issues………………………………………………………………………11
5.1.2 Limitations of the study…………………………………………………………..11
6. Proposal Timeframe and Budget……………………………………………………….13

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6.1.1 Timeframe…………………………………………………………………………..14
6.1.2 Budget……………………………………………………………………………….15
References List………………………………………….......................................................16

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1. Introduction and Background of the study
According to Journal written by Abu-Naser et al. (2018, pp.4-5) “The Reality of the
Effectiveness of Electronic Marketing” states that internet marketing has become the most
dynamic and acceptable medium in which companies slants daily in order to advertise their
products. The approaches and strategy being used by these companies is embracing internet
promotion to reach more consumers who may be they potential consumers in the future. Leung,
Xue and Bai (2015, p.1556) stipulates that companies have accepted internet marketing has
internet is seen as the new section of innovation because of the new ideas being derived from it
through daily technological advancement. As observed by Arnett, Sandvik and Sandvik (2018,
pp.285-292) is that the latest change has been the use of internet platform by the companies has
the advertisement forum of promoting their products to all consumers all around the world.
Though, marketing is the advantage of internet platform to companies has it help organization to
reach more clients apart from its other functions such as communication and entertainment. The
expectation of the internet as a marketing media has been seen the opportunities for product sales
advancement by most firms internationally. Ben and Sandi (2018, pp. 28-29) suggested that
companies are expecting internet to be the main instrumental approach of promoting their
products has it reduce the cost they incur in advertising or they can even market their product
without investing on the platform but they will dependent on the platform to get customers.
The depression in the internet marketing has raise the used of social media because
companies vendors have seen it has the efficiency way of promoting various commodities
without spending a lot of resources on it. Also, it effectiveness is based on low cost and
efficiency assumption it is being linked to (Ben and Sandi 2018, pp. 28-29). It is a factual the
internet platforms can constitute of both negative and positive outcome for marketers but it

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sometimes, promoters tend to forgo the idea that negative impact can raise from the internet
platform since it is a free and no much credibility they can be sure of (Leung, Xue and Bai 2015,
p.1556).
2. Management Problem
Wang, Kirillova and Lehto (2017, pp. 233-243) has mentioned that management problem
in companies can be caused various aspect in the organization. Conversely, Bidfood Company
has been facing the same challenges that have led to manage met problem both internally and
externally. The management of the Bidfood Company has been relying on internet marketing
into to advance it products sales in Australia. Over the years the company executive or managers
have been strive to increase the organization by trying to reach more consumers by advertisers
their new products on the internet platforms. However, the company have decided to embraced
culture of using internet or online market because of it positive effectiveness over the year since
it was introduced in the company (Leung, Xue and Bai 2015, p.1556). The research project will
enable the decision made by the management to be implemented in order for the company to
generate more revenue.
3. Literature Review
3.1.1 Online Marketing
Ary et al. (2018, p. 45) described that interpersonal new media accessibility and
availability to various people in the globe include Facebook, MySpace and Twitter (Blake,
Nosko and Tadelis 2015, p.155). The interpersonal platforms are well known and are being
utilised by most consumers over the globe. However, with this different types of social media
platforms it has been noted that it have great advantages to the marketers when compared to the

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traditionally ways of marketing. It is believed that Facebook platform is being utilised mostly by
companies to advertising their products has it have more than enough consumers internationally
(Chow et al. 2017, p.145). It being explored that those companies that use Facebook to
advertised their products have been able to increase their product sales advancement by big
percentages when contrasted with other organisation embracing the traditional approaches of
marketing. As observed by Busk and Marascuilo (2015, p.159) is that Twitter has been also used
by a significant portion of companies.
Through Twitter the companies have been able to form tight relationship with their
clients as their can communicate on real time basis, that means when the companies posted new
items on the platform, the clients will access it and review the same product. Online marketing
system can be described has the specialised device that is used to sharing of products data,
relationships of different products from different companies and even the perception within the
framework (Feldman et al. 2018, p. 45). Also, the internet marketing system can be deployed by
any organization such as Bidfood Company to suit its aims, values, goals and mission through
appropriate channel of system management. By sharing of the information such as messages the
companies can utilised the opportunities to convey persuading information to clients (Denzin
2017, p. 1342).
3.1.2 New Media of Marketing in the Globe
According to Bianchi and Mathews (2016, pp. 426-434) is that assessment of the
effectiveness of the internet or marketing commercial devices the key significant of products
sales advancement when the company is looking forward to attain its goals to reach its targeted
group of consumers. For the situation, the correlation of the administration and the company
determination to achieve its goals in advancement of products sales is exceptionally important.

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Also, the nature of the platform in terms of the association, noticed consolidation with phases of
other online marketing platforms to increase the viability of the web-based marketing to the
companies that required the platform (Jayasuriya and Guoping 2017, p. 467). Furthermore, the
nature of the organizations are the most critical in pulling consumers instead of thinking the cost
to be incurred when the company invested in this new marketing plan. In addition, internet
marketing has been experiencing and notice battle are needed to be consistently and regularly
being checked and freshly maintained if the company what to attain its goal in products sales
advancement (Aswani et al. 2018, p.107).
The contribution of the consumers is essential and sometimes may not withstand
developing the way client on the internet is on or off which is a topic to be address by companies
when employing internet marketing strategies such as Facebook in their marketing departmentt
(Ioannidis et al. 2014, pp. 166-175). In product sales advancement or promotion online through
new media networking system, prompt reaction of the consumers’ aspects and inputs are
essential to emphasise the relationship with the consumers and making more trust in the mind of
the consumers. In this perspective the relevance of online marketing system such website and
social media will be chosen based on the specific idea of the marketing of the company’s
product, conveying of the message to consumers and criteria of the company such as the Bidfood
Company criteria (Busk and Marascuilo 2015, p.159). Occurrence of the web-based marketing
networking cannot be describe as the criteria of choosing an organization marketing tool but can
be termed has what an organization deserves (Ary et al. 2018, p. 45).
3.2 Conceptual Framework

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The conceptual model below indicates the relationship between the dependent variables
and independent variable, and how their impact one another. The model also outlines the
feedback with can be positive and negative respectively (Jayasuriyaand Guoping 2017, p. 467).
Dependent Variable Independent Variable
Effectiveness of Internet Marketing Products Sales Advancement
Negative Feedback to
Managers and
Company Owners
Figure. Conceptual Framework linked to the problem of the study. Liu et al (2017, p.83).
Positive Feedback to
Managers and Company
Owners

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4. Research Design
4.1 Overall Research Design and Justification
The research design is termed as the techniques, measures and strategies that will be used
in the research proposal of determining the positive effectiveness of web-based marketing on
products sales advancement at Bidfood Company (Lewis 2015, p. 476). The design selected for
the research questions include interviews, surveys and social media specifically Facebook.
Interview is a research design that will enable the researcher to correlate or associate the data
collect from correspondents to the similar data that have existed before. For instance, for a
researcher to determine the existing gap that has made web-based marketing to be inadequacy
he/she will have to interview the managers and then contrast the statistics obtained with those of
other companies (Liu et al 2017, p.83). Whereas, survey design will be useful in describing the
features a large demographic that may be involved by the researcher in the study. In addition, no
any other research design can have the capability to ensure accuracy from the data collected.
Hence, it is being group has descriptive design of research. Social media will be used to establish
if all internet users do view the Bidfood Company ads.
4.2 Source of Data
Data sources that will be considered in the research include primary and secondary data.
The primary data sources will be collected by the researcher has on one else can collect the data
on his or her behalf. The researcher will collect the information using this approach to tailor the
research proposal data questions and collection that will fit the research proposal questions.
Researcher will be required to maintain high level of non-identity as he/she will question
managers’ of Bidfood Company on the various aspect of internet marketing and the contrast

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those aspect to those of the other organization of companies. Primary data source will be
followed by the secondary data. Secondary data sources of the study will comprise collecting of
information data that already exist (Liu et al 2017, p.83). Data will come from other organization
or from the same study carried out by other intellectuals in the same field. The secondary data
collected include the journal articles, other studies, existing appraisal data survey, media
analysis, online libraries, and books about the effectiveness of web-based marketing on sales
promotion.
The participants selected in primary data include managers, web-designers, and network
administrators of the Bidfood Company as well as the company potential consumers especially
those who use internet to purchase products on the company website page. The secondary data
material selected are more reliable because information that will be obtain from them will be
more accurate and have no gap in data. The sources were selected because of the flexibility and
accuracy has deduded by (Busk and Marascuilo 2015, p.159).
4.3 Conceptualisation and Measurement
The conceptualisation and measurement to be used in the research will be qualitative
research. The primary questions to be analysed under qualitative research is the how effective is
the web-based or internet in the marketing in terms of products sales advancement (Busk and
Marascuilo 2015, p.159). The sub-questions that will guide the study include the following;
1. What are the most used and appropriate web-based marketing tools?
2. How will the company handle internet marketing to attain its objective in revenue
generation?
4.4 Data Collection

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Data collection to be used in this study include interviews, questionnaires and surveying,
observation and online web pages examination on the effectiveness of internet marketing on
advancement product sales based on Bidfood Company in Australia. The reason why interview
data collection method will be used in the study is because it give opportunities to respondents to
respond on face to face basis and it can also be conducted by a single individual or over the
phone by the researcher (Meyers, Gamst and Guarino 2016, p.57). Whereas, questionnaires will
be used has it permits examination of data through quantitative methods which will make work
easier to the researcher. Observations will also the researcher to study the dynamic of the
condition interrelated with the internet marketing has identified by the needs of the advancement
in sales promotion (Busk and Marascuilo 2015, p.159).
4.5 Data Analysis
The data collected will be analysed into two categories, either as qualitative or
quantitative data that will be obtained from primary and secondary data records (Denzin, 2017,
p.1342). Thus, information collected will analysed by qualitative research where description of
characteristics will take place has it will not involves numbers, but the researcher will have to
remember the quality of the effective internet marketing of the company (Sollis and Chertudi
2017, p.9). Qualitative data analyses will most be based on description and features. Also, the
data presented by the respondents will be will be formulated to fit the context of the study. In
other words, qualitative analysis is the revision of the data collected by the researcher. The
quantitative research will revolves in another direction as opposed to that of qualitative research
has it involve quantity (Sollis and Chertudi 2017, p.9). The primary sources will be analysed via
quantitative analysis during the examination of the numerical information or data collected from
the study. In addition the data collected in primary data sources will be mainly describe and

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answer questions such how and what in the research statement of the problem (Wang Kirillova
and Lehto 2017, p.23); (Sollis and Chertudi 2017, p.9). The researcher will ensure that the data
analysis is rigorous by making sure that all data transcripts have been formatted in the same way,
as well as making sure that the data analysed are reflective at the presupposition stage and at a
specific situation at the same point.
5. Ethical Issues and Limitations of the Proposal Research
5.1 Ethical Issues
The key objective of the research ethical issues is ensuring that no individual is harm or
suffers adverse from the result of the research proposal activities. However, for the researcher in
the study to achieve the key goal of the study a regular sensitivity of correlation between
respondents and the research have to be safeguard (Busk and Marascuilo 2015, p.159). In the
study of the effectiveness of web-based marketing on sales promotion based on Bidfood
Company the sensitivity will be built has a requirement of the ethical issues and considerations.
Also, the information gathered by the researcher during the period of the study will be treated
with confidentiality and be used only for this research (Creswell and Creswell 2017, p.456). The
name of the respondents will not be revealed or used in the research study to maintain ethical
requirements.
5.2 Limitations of the Study
Limitations in a research project may be in innumerable forms. The primary limitation is
the inadequate data and information on the research problem topic and, insufficient number of
scholars and experts who have carried the research on the current topic of study (Shen et al 2016,
pp. 2265-2270). Hence, it will be difficult to get adequate data and information concerning the

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same to in the literature appraisal section of the study. The sample size to be utilized in this
research will be not be sufficient due to inadequate capital to fund the project and funds to
telecommute in order to find firms and investors who can address the topic of the study (Shen et
al 2016, pp. 2265-2270). Getting access to persons who can be interviewed in the research
project will also be difficult as their always have busy schedules. Contrary, biasness will be
distressful in analysing of the data has the researcher may attempt to distort or omit some
important statistics of the stud (Palos-Sanchez 2018, p. 34). Finally, time prerequisites will affect
the study has the research will only carry out the whole research project in three months, hence,
inflexible timeline (Shen et al 2016, pp. 2265-2270).
6. Proposal Time Frame and Budget for the Research
6.1Timeframe
S/
No.
Activity to be Undertaken Start Date End Date Duration
In
Weeks
1 Identifying area of research 21/05/2018 28/05/2018 1
2 Formulation of research questions 31/05/2018 14/06/2018 2
3 Formulation of research plans,
research design and selecting data
collection methods
15/06/2018 22/06/2018 1
4 Research proposal writing 23/06/2018 07/07/2018 1
5 Literature reviews 08/07/2018 21/07/2018 2

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6 Data collection 22/07/2018 29/07/2018 1
7 Analysing of data 30/08/2018 21/08/2018 3
Table 1. Timeframe (Sollis and Chertudi 2017, p.9)
Gantt chart
Figure 1. Sample Gantt for the research proposal. (Sollis and Chertudi 2017, p.9)
6.2 Budget for the Proposes Research
Literature review of the research proposal will cost approximately $ 300. The data
collection of the study will be in two phases. Phase one will be data collection though
questionnaires while second phase will be through observation and interviews of the respondents

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that cost $ 500 and $ 800 respectively. Whereas, examination of data will cost is estimated to be
$ 150.
Summary of the Research Proposal Budget Expenses;
Serial
No.
Purpose Approximated
Budget
1 Literature Appraisal/ Review $ 300
2 Data Collection: using questionnaire $ 500
3 Data Collection: through interviewing and
observing
$ 800
4 Data Analysis $ 150
Total Approximated Budget $ 1,750
Table2. Summary of the research proposal budget. (Sollis and Chertudi 2017, p.9)

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