Internet Marketing

PAY PER CLICK (PPC)
ADVERTISING
TASK 4.2

Pay-Per-Click (PPC)
 PPC is an advertising technique, whereby with the single click of
ads of advertisers of a business organisation, they need to pay fees.
 It is an effective way of marketing internet marketing in which
every single visit of customer to website of an organisation is
bought.
 Search Engine Advertising is popular form of PPC, whic allows
advertisers to bid for placement of ad in the search engines,
whenever a keyword or phrase is researched.

Advantages of PPC
 The PPC advertising assist the Argos to promote and advertise
their marketing strategies, discount offers, sales schemes and etc.
 Keyword research is used in the PPC management, so that its
performance can be improved.

STAGES OF PPC MANAGEMENT
1. Research
 Keywords, customers and competitors
 Website analytics
2. Planning and organising
 Specific market strategy is selected
 Budgets are prepared, accordig to which prmotional campaigns
are executed.

CONTINUED....
3. Writing copy of advertisment
 Advertising copy is matched with keywords
 ad groups are formed
4. Organisation of bids
 value of clicking is understood
 Bidding process is only performed when quality scoreis high

CONTINUED....
5.Building landing pages
 web pages
 Elimination ofany distorations and distractions
6. Reviewing performances
 Making PPC reports
 Determining Cost per click, accordinf to which rsate will be determined.
7. Tuning, amending and testing
 Elimination of negative terms and look over brokages
 Landing pages will be determined accordingly

REFERENCES
Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
Grunig, J. E., 2013. Excellence in public relations and communication
management. Routledge.
Heymann-Reder, D., 2012. Social Media Marketing. Addison-Wesley Verlag.
Hollensen, S. and Raman, A., 2014. Social Media Marketing. Marketing
Canada-Journal of the Canadian Institute of Marketing.
Jain, S. C. and Haley, G. T., 2009. Marketing planning and strategy. Cincinnati
South-Western Publishing Company 1985..

THANK YOU