Smart Restorations: Internet Marketing Plan

This assignment requires the development of an internet marketing plan for Smart Restorations Limited, a small business organization specializing in restorations. The plan should analyze current marketing practices, identify customer needs and market demand, and propose effective internet marketing strategies to expand their business structure and achieve desired outcomes.

Internet Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Elements of internet marketing........................................................................................1
1.2 Evaluating internet marketing mix...................................................................................2
1.3 Comparing internet marketing tools.................................................................................3
1.4 Interactive order processing.............................................................................................4
TASK 2............................................................................................................................................5
2.1 Mechanism of search engine marketing...........................................................................5
2.2 Suitable opt-in email marketing newsletter......................................................................6
2.3 Guidelines for best practice in online public relations.....................................................8
2.4 Businesses use new digital media communities...............................................................8
TASK 3............................................................................................................................................9
(Covered in Poster)...............................................................................................................11
TASK 4..........................................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Internet marketing is an important activity which is uses as a promotional tool in business
organisations. In this process digital technology provides its own contribution to build
appropriate relation with customers easily. Internet marketing includes online processing,
advertising, blogging, and Email processing which is used to communicate with consumers and
individuals. Through this process a firm can easily spread information of their products an
services in target market. Basically internet marketing is a inexpensive way to reach on
company's target and expend its size as well (Roberts and Zahay, 2012). This project is based on
Smart Restorations Limited which is a small firm and they specializes in buying or selling and
refurbished office furniture systems. This report includes various elements of internet marketing,
evaluation of marketing mix, interactive order processing, Mechanism of search engine and
Suitable opt-in email marketing newsletter. It also represents guideline for best practices in
online public relations, use of new digital media communication, secondary market research and
designing of online survey by using of electronic customers relationship. At last it includes
internet marketing plan and uses of pay per click advertising.
TASK 1
1.1 Elements of internet marketing
Internet marketing is very important for a organisation to build effective marketing
strategy to build strong connection with customers easily. This process includes various
promotional activities through online processing and different kind of methods for distribution
as well. Through these elements Smart Restorations Limited can easily provide appropriate
information of about new products and services to consumers an individuals. There are various
elements of internet marketing is situated below -
Appropriate content: This is most important elements of internet marketing which is
used to build strong communication with customers. So for this manager and content writer
needs to get specific information of organisation to put it in official website with specific
manner. These content should have to be easy and understandable for customers to build positive
relation with them (Fritz, 2013).
Search engine Optimization: These kind of things help to gather proper information
about organisation, its products and services through official website. For this Smart Restorations
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Limited needs to build some unique features, logo and attractive content that helps to make them
different from others. These kind of search engine helps to build effective and appropriate
relation with customers.
Effective strategy: For Smart Restorations Limited, it is very important to make
effective strategy that helps them to get business objectives and goals easily. In this process they
can use internet marketing to expend organisation's structure properly. Digital technology also
helping them to implement business process and policy in appropriate manner. These strategy
helping them to get various opportunities and implementation of internet resource in appropriate
manner (Bailey, 2011).
Blogging and effective promotions: This is a important resource that helps to build
advantages for organisation to easily sell their products in target market. In this process blogging
and different promotional tools help to spread information of organisation's products and
services in market to build awareness for consumers. These kind of terms helps to build positive
relation with customers and get effective growth as well.
1.2 Evaluating internet marketing mix
Marketing mix is a important process for a organisation to get appropriate information of
customers demand and market need to produce effective products easily. Smart Restorations
Limited can use this process to build effective structure of their organisation in market. In this
process internet marketing helping them to appropriate information of market demand according
to various changes and new trends. Through this they can easily build effective strategy to attract
more customer toward their services. There are various elements of internet marketing mix are
given below -
Product: These are assets of a organisation that helps to build appropriate relation with
elastomers. In this process organisation build a research process to get information about
customer needs and demand from organisation and its products to manufacture quality goods
easily. In it internet marketing also helping to Smart Restorations Limited to provide their
products and services through online mode to sell their products and build relation with
individuals directly (Jobber and Ellis-Chadwick, 2012).
Place: This is a important element for a organisation to provide and distribute products
on specific location according to customers need. Now a days individuals appreciate internet
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marketing because it reduce extra time in purchasing process, so for this Smart Restorations
Limited need to understand customers demand and distribute them at specific location.
Price: This is a key component that help to attract more customers toward organisation's
product and their services. For this Smart Restorations Limited needs to get a specific research of
their competitor organisation and their products cost to set effective prices of its services.
Through this elements organisation can easily build strong relation with customer for long time
and higher benefit or growth easily.
Promotion: these are important activity that helps to spread information of organisation's
products and new services in front of customers. In this process intern ate marketing also help to
build awareness in target market. Various organisations uses different kind of proportional tools
such as paper and electronic marketing. These both things help them to spread appropriate
information in market and to customers also (Kerpen, 2011).
1.3 Comparing internet marketing tools
For a business organisation, lots of internet marketing tools are available that helps them
to increase their business structure and maximise profit easily. In this internet also help to
increase business activities through various tools and techniques. It is a only source that help to
build transparency between customer and organisation for trade activities. Internet marketing
help to provide paid or non paid services to a firm for creating trust in owners mind easily. There
er various components of internet marketing are given below -
Social media updates: This is a only resource that capture customers eyes easily. Now a
days all individuals spend their time to gather various information through social networking
sites. So in this, Smart Restorations Limited can easily update information on their official page
to build awareness for customers. Through these kind of resources organisation can build direct
communication with their clients (Kriemadis, Terzoudis and Kartakoullis, 2010).
Mail Chimp: This is a systematic way to send marketing mail to customers through
appropriate platform. This is used to generate appropriate information and services knowledge to
customers through email marketing. These things are used as beneficial tool for an organisation
to serve effective services to individuals.
SEM: This is a Search engine marketing which is a beneficial tool for all customers an
organisations to get higher business advantages easily. This tools is very beneficial large scale
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organisation to expend their business structure in target market easily (Bianchi and Mathews,
2016).
Hub spot: This is own organisational tool which is used to update own page on official
website to get effective working benefits easily in these kind of websites organisation can easily
determine appropriate information about their new services and products for customers to build
awareness for selling process.
Word of mouth: These are directly communication mode with customers in which
organisation uses verbal and non verbal activities that help tot provide quality information to
customers at appropriate location. In it employees and worker of a firm also helping to
consumers for resolve their issues in a specific manner.
Affiliate marketing: These kind of tools are introduce on various websites on internet to
promote their business activities in appropriate manner. In this some companies are allows
another organisations to promote their business activity on their official website to and they get
effective amount on its behalf (Salehi, 2012).
1.4 Interactive order processing
For Smart Restoration Limited it is very important ton expend their business structure
through internet marketing. In this process they can easily elaborate all information about
marketing, own products and services as well. Now a days each and every customers show their
interest toward online marketing process because this is helps them to choose appropriate option
between various options easily. Through this processes they can easily get effective services at
their own location easily. Below some steps of ordering a produce is given which is determine
as-
Searching – In this process customers always choose specific products in various options
according to their need. In it they needs to analyse product quality, colour, price and size to get
appropriate products easily. Searching option help them to get effective process and services
according to own desire.
Ordering – In this process customers choose appropriate product according to their own
choice and demand. This is next step after searching process. In it customers use cart option to
select their product and after this they includes delivery location according to own desire. In it
customers can also verify purchasing including or excluding delivery charges (Andreopoulou
and et. al., 2014).
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Payment option – It is the next step after choosing a products. In it individual needs to
choose appropriate payment mode between cash on delivery, through debit or credit card or net
banking. All these options are available for customers to provide them appropriate facility easily.
Delivery – This is organisational process in which they deliver quality products
according to customers demand. In it they collect appropriate information that is provided by
customers to organisation's website to deliver quality services.
Feedback – It is last step of ordering process in which organisation getting feedbacks of
their products through customers. These kind of feedbacks help to understand customers view
toward organisation and its services as well. This process help to build quality in organisations
product and services as well (Sin Tan, Chong, and Lin, 2013).
TASK 2
2.1 Mechanism of search engine marketing
To build and maintain effective and efficient communication platform between an
enterprise and its existing or non existing customers for strong bonding and also maintaining
customer-company relationship is done through search engine marketing techniques in today's
highly automated digital world.
This Search engine marketing strategy will assist an Smart Restorations limited for
promoting their products or services , displaying and share their product and service information
in a very efficient and attracted manner with cost effective.
Search Engine Optimisation: This technique of search engine marketing helps in
building visibility of organisation tools for enhancing values of their enterprise effectively and in
a very efficient manner. Through this search engine optimisation technique, an enterprise or an
organisation will be able to enhanced quality and quantity of their traffic on website through
organic and natural search engine results.
Paid Search Engine Marketing: This paid search marketing, includes Pay Per Click
Ads via Google and Bing ads. This techniques or tool is used by an organisation to capture its
customers eyes in a more attracted way. Smart Restoration Limited can also be able to follow
these methodology for enhancing their customers with low cost investments through advertising
on Google or Bing ads.
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Landing Pages: In Digital Marketing environment, a landing page is web page which is
present into a section of a website. This is formulated only for advertisements and promotions
which can easily captures customers eyes. This should be attractive because through this Smart
Restoration Limited will be displayed their products and services information.
Long Tail Concept: This concepts is given by Chris Anderson. It tells about two
different situations of demand and quantity of products and services of an organisation. It
explains about two tails- one is head portion that is high demand in market but company has
very less quantity of these products. Second is long tail that is products which has low demand
in market but company has huge stock of it (Sozinova and Fokina, 2015).
Geographical Locations: This methodology or technique provide services which are
completely depend on geographical locations of customers which includes demands of its
costumers for particular products or services at exact location.
Email Marketing: This strategy will enhance existing firm in terms of sales of products
or services and profits. Email marketing helps organisation in promotion and share information
with their top customers about their products and services.
2.2 Suitable opt-in email marketing newsletter
Suitable opt-in email marketing newsletter are most important aspect of a organisation
and its activities. Through this they can easily provide information about new offer and discount
to customers. For some other and loyal customers Smart Restoration Limited can use email
promotion to update them form new changes. These kind of tools helps to get build long term
strong relation with customers easily. It is also use to provide new and daily update to regular
customer. The catalogue of company opt-in newsletter is given below as -
SIGN UP FOR E-MAILS
SMART RESTORATION LIMITED
SIGN UP AND RECEIVE 50% OFF
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Be the first one to get aware about attractive offers and discounts
Signing up and acquire:
 at least 50% off
 Guarantee and warrantee for 1 years
 re purchasing and gain 15% discount
Some of the main things is needed for our records are :
Name:
Email address:
Date of buying:
Updates would be accessible at your email id.
By signing in, you would get ready for accepting terms and conditions and updates if
any:
Dear Sir/Mam,
David you are serve outstanding services with wellness and business part. We are feeling
glorious to communicate with you that new products and services are available. You can call to
get further informations. Customer are important part of our business and personal life. We can
say, you need to come first in our store to get appropriate services as well. We are hoping to see
you shortly at our stortes for again and again.
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If you received message before this please ignore as it can be spam...
Thank you!
Marketing Manager
Smart restoration limited.
2.3 Guidelines for best practice in online public relations
For establishing a strong business in the market it is important to connect business online.
This helps organisation to contact thousand of customers at a time. Making public relation online
is a low cost technique for making people aware about products and services which a company is
providing. Organisation can make effective plans to make better online relation with customers
so that it can benefit the company with higher profits (Taylor and Strutton, 2010). Some
examples which company uses to connect with people are- Facebook, twitter, You tube etc. It is
planned and sustained effort to establish and maintain goodwill and mutual understanding
between an organisation and its public. Following are some best guideline:
Analyse target audiences: It is important for organisation like Smart Restoration Limited
(SRL) to identify their target market and research about needs and wants of customers. On the
basis of that, a company can make effective strategies to fulfil demands of consumer.
Customer information sources: These are some sources where customers get all
information about the products and services that a company is providing. SRL works mainly on
these sources so that consumers can get all information related to their products and services and
online source is best for providing information in brief as well as in detail.
Build Promotional resources: Promotional activities proof to be the best tool for
advertising services which an organisation is providing. Online SRL can promote their products
through various banners and advertisements so that most people come to know about the
company. This also help in improving brand and goodwill of company through loyal customers.
Evaluate distribution: This is an important aspect for any company. SRL uses strong
distribution channels for distributing their products and services. Effective evaluation and
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planning can attract more customers. Using online as a channel for distribution can be an
efficient way for the company to use.
2.4 Businesses use new digital media communities
In today's modern digital world, new start-ups and existing small or big company's adopt
new digital technologies with latest upgraded digital equipments and tools for expanding their
organisation (Roberts and Zahay, 2012). Because of digital technologies, more and more peoples
are connected with organisations and it returns great market share values for an organisation
which helps in expanding their existing business into new heights. Nowadays, premium quality
of services are available for customers in very efficient and effective manner within time bound
also. Communication between an organisation and its customers is very essential and crucial part
for any organisation growth and now it's very easy to communicate at any time in a very cost
effective manner.
Some new digital media communities used by business:
File Sharing: Through this technology, file sharing either between internal employees or
between organisation and its customers are now very cost effective and time consuming.
Communication gap will reduce in between company and its customers.
Blogs: For knowing information in detailed about products and services of an
organisation, company's write blogs and through this they share their information regarding
products and services to a large section of people at a time in a very cost effective way.
TASK 3
3.1 Secondary market research
In order to reach at the right conclusion it is important that proper study of market is done
as only than the maximum advantage can be achieved. There are different mode though which
data can be assembled like primary method and secondary method. Some of the most commonly
source of data are magazine past records etc.
Theme 1 Impact on purchasing due to Internet marketing
Through net customers are left with various choice which help them in selecting the best
possible option for them. It is easy to do comparison and also Internet provided wide range of
choice that further facilitates more shopping (Roberts and Zahay, 2012).
Theme 2 use of Internet by the organization
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In order to promote the commodity of the organization the refereed establishment is
effectively using Internet facilities. This has helped them in establishing better interaction which
also provide timely feedbacks that can help in making improvements in the products and
services. This way company is able to react according to the demand in market and can ensure
maximum revenues.
3.2 Design online survey
Questionnaire
NAME:
CONTACT NO:
ADDRESS:
EMAIL ID:
Thinks that attracts a person to buy online?
1. Customers wants to use internet as according to ?
 Once in a day
 Twice in a day
 Once in a week
 Several times
2. Products according to Gender ?
 Male
 Female
 Other
3. Customers age for purchasing products ?
 15 to 20
 21 to 30
 31 to 40
 Other
4. What things make customers to get attracted toward firms ?
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 Internet
 Advertisements
 Better services
 Effective delivery
 Other
5. Name of devises that used by client to access internet ?
 Laptop
 Mobile phones
 Tablets
 Desktop computers
 Other
3.3 Use of electronic customer relationship marketing
(Covered in Poster)
TASK 4
4.1 Internet marketing plan
Effective and organised market plan helps the business to grow in the market. If the
company put more impact on designing internet market plan then it has a wide range and variety
of customers. For that organisation should have solid knowledge on their target customers (Fritz,
2013).
The company can make their plan by considering following points:
Company overview: Smart Restoration Limited company is a furniture company in UK.
For expanding their business the company is formulating strong internet market plans to attract
more consumers and make them aware about their product.
Vision: The company is working hard to achieve their vision of becoming the highest
seller of furniture and earn higher profits in future.
Objective: Main motive of SRL is to satisfy their customers and increase the number of
loyal customers.
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Marketing goals: Company has a goal to attract more customers day by day and establish
good relations with them. By formulating strong marketing plan using internet as a tool, the
company can go far in accomplishing their goals.
Marketing strategy: By effective strategic planning company can fulfil their vision,
mission and goals.
Target audience: SRL mainly focuses on those customers which have the ability to
purchase their furniture (Bailey, 2011).
Situational analysis: The company has to analyse their situations for better working. It
include both internal and external analysis of the company:
Internal analysis: This analysis should be done so that company can know its strengths and
weaknesses. This help the firm to improve their weak areas and work on them.
External analysis: This analysis should be done to know about threats and opportunities which
can affect the sales of company.
Strength Weakness
 Strong hold on market.
 Better working strategies.
 Cannot target particular area.
Opportunity Threat
 Company can use internet for wider
coverage of customers
 Introduction of innovative designs of
furniture.
 It can expand their business in other
areas.
 Change in demand of customers.
 Increase in number of competitors in
the market.
4.2 Presentation on pay per click advertising
Introduction – Internet marketing is a important tool that used to build appropriate
relation with customers in visible manner. Main objective of this process is to get effective
growth and profitability easily. This topic is based on pay per clicking in which different kind of
organisations are using appropriate promotional tool to get higher profit easily.
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Pay per click advertising – These are kind of promotional tool in which organisation
using different kind of strategy to promote their products and services through internet
marketing. In this a company serve their services on other websites to attract more customers
toward organisation and its products. For this they paid appropriate amount to owner of further
websites by one clicking of customers (Jobber and Ellis-Chadwick, 2012). These are appropriate
tool to spread information to customers easily for new products and services as well.
Conclusion – As per this it has been concluded that pay per clicking is most appropriate
tool which is used to build connection with customers easily. This is a visible mode of
communication in which a company promote their services on other firm's website.
CONCLUSION
From the above report it has been concluded that internet marketing is essential tool
which is used to promote an organisational activity in target market by using internet activities.
This project is based on Smart Restorations Limited which is small business organisation so for
them these kind of activities helping to build appropriate relation with customers to expend
business structure easily. For this organisation needs to get appropriate analysis on marketing
process, demand and customers need to get effective outcome of their services.
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REFERENCES
Books and Journals
Roberts, M.L. and Zahay, D., 2012. Internet marketing: Integrating online and offline strategies.
Cengage Learning.
Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
Bailey, M., 2011. Internet marketing: an hour a day. John Wiley & Sons.
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th).
McGraw-Hill Higher Education.
Kerpen, D., 2011. Likeable social media. McGraw-Hill Education.
Kriemadis, T., Terzoudis, C. and Kartakoullis, N., 2010. Internet marketing in football clubs: A
comparison between English and Greek websites. Soccer & Society. 11(3). pp.291-307.
Bianchi, C. and Mathews, S., 2016. Internet marketing and export market growth in Chile.
Journal of Business Research. 69(2). pp.426-434.
Salehi, M., Mirzaei, H., et. al., 2012. Dissimilarity of E-marketing VS traditional marketing.
International journal of academic research in business and social sciences. 2(1). p.510.
Andreopoulou, Z., et. al., 2014. Internet marketing for sustainable development and rural
tourism. International Journal of Business Information Systems. 16(4). pp.446-461.
Sin Tan, K., Chong, S.C. and Lin, B., 2013. Intention to use internet marketing: A comparative
study between Malaysians and South Koreans. Kybernetes. 42(6). pp.888-905.
Sozinova, A.A. and Fokina, O.V., 2015. Special aspects of studying the internet as a marketing
communication channel of the service industry. Mediterranean Journal of Social
Sciences. 6(4). p.139.
Taylor, D.G. and Strutton, D., 2010. Has e-marketing come of age? Modeling historical
influences on post-adoption era Internet consumer behaviors. Journal of business
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Online
Internet Marketing, 2017. [Online]. Available through <https://www.copyblogger.com/imfsp/>.
Search engine tool, 2018. [Online]. Available through :<https://www.wordstream.com/search-
engine-marketing>.
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