Elements of Internet Marketing and Developing Internet Marketing Mix

Internet Marketing
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1

1.1 Elements of internet marketing........................................................................................1
1.2 Developing internet marketing mix..................................................................................2
1.3 Various internet marketing tools and different e-Tools...................................................4
1.4 Describing interactive order processing in context with internet marketing....................5
TASK 2............................................................................................................................................6
2.1 Search engine marketing..................................................................................................6
2.2 Suitable opt-in and email marketing newsletters..............................................................6
2.3 Digital marketing communication and developing online public relations......................7
2.4 New digital media communities.......................................................................................7
TASK 3............................................................................................................................................8
3.1 Accessing online shopping behaviour of customers........................................................8
3.2 Carrying out online survey to determine motives of shoppers to make online purchases.8
4.1 Internet marketing plan.....................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is a process where large number of buyer and seller come together for an
exchange process (Andreopoulou and et. al., 2014). It enable many users to reach and grab such
products whom made them satisfied by analysing all their needs and requirements properly.
Internet marketing is a process through which an organisation control cost and sale out their
products and services through digital media platform. This section support in reaching to wide
number of customers at one time which enable a firm to enhance their profitability and
productivity (Bailey, 2011). This project is based on internet marketing concept with an example
of Smart Restorations Limited whom are dealing in refurbished office furniture. By consulting
this project, it lead to describe about various elements of internet marketing as well as their tools
through which they are going to launch business at appropriate level. Along with this it also
includes a brief information about mechanism on various search engine and the use of
technology by an association itself. For executing the thing appropriate plan is required which
lead to get described and frame in this project. Along with this, whole concern of project get
understand through presentation which makes project outcome better to understand.
TASK 1
1.1 Elements of internet marketing.
Internet marketing is a process through which an organisation will lead to establish them
at vast level. Smart Restorations limited have determine several number of elements whom have
to take in account by management in an appropriate manner: Create:It is essential for an organisation and association to create a remarkable content
which customers usually do not get forgot easily along with this it should be in such
nature which really want to read by users which get done through using photos, video etc.
Smart Restorations limited have to maintain keen focus on such essential by preparing
such content on their websites which really make some sense and add photos and videos
properly as well so that it become attractive in nature as well (Eight Elements of Internet
Marketing. 2016). Optimise: Use such keywords which by analysing that whom get access by a customer
properly. Thus, for this, it really need to get create such content which optimize through
search engines properly so that maximum user easily access company website. Smart
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Restorations limited have to prepare appropriate content and select some key words from
them as well so that they are going to reach wide range of customers. Promote: Another thing which have to take in account by an organisation is to promote
business through social media. In internet marketing process, management have to
promote business and key content through social media like Facebook, LinkedIn etc.
whom provide very specific information about an organisation (Berisha-Namani, 2013).
Smart Restorations have to apply this technique on business through which they become
able to enhance user base by presenting content at social media.
 Analyse: The last element of marketing is to analyse the idea for which the idea is
working or not. It’s essential for Smart Restorations limited to analyse the facts and
things about websites that which things are working properly or which are not (Bianchi
and Mathews, 2016). In such context, management have to follow an appropriate strategy
which stated about “Wash, Rinse and Repeat”.
1.2 Developing internet marketing mix.
The online selling combine outlined numerous components of the marketing
mix that utilized in relation with serving online services to the purchasers over the virtual area
of internet. This can be the marketing mix which states the varied promotional and marketing
ways to market the product through the medium of internet (Chen, 2011). This formulation is
efficient in reaching to large numbers of consumers in global marketplace and tributary
in enhanced gain of Smart restoration LTD. through supplying easy accessibility to the wide
area network user to organisation products and services. Smart restoration is passively
concerned in process their marketing action to set up so as to succeed in massive numbers of
consumers through social media networks, newsletters, blogs, email selling and also
the banner advertising over wide area network (Fan and Tsai, 2010). The
varied components of web selling outlined by Smart restoration private company in realistic
marketplace area are s as follows:
Product: The sited office furniture merchandise delivered by the corporate is pictured as
in intangible form of services over the medium of virtual area of network. The internet offers
intangible services which can be touched to the purchasers and also to the person who
will solely build buying behaviour only through seeing pictures of the products and by
interpretation of the given description of about the specific product or office furniture. So,
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