Elements of Internet Marketing Assignment
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Added on 2020-07-23
Elements of Internet Marketing Assignment
Added on 2020-07-23
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of Internet marketing........................................................................................11.2 Internet marketing mix.....................................................................................................31.3 Internet marketing tools and e-Tools................................................................................41.4 Interactive order processing.............................................................................................6TASK 2............................................................................................................................................72.1 Briefing of search engine marketing................................................................................72.2 Suitable opt-in email marketing newsletter......................................................................82.3 Online public relations and digital marketing communication........................................82.4 New digital media communities.......................................................................................9TASK 3..........................................................................................................................................103.1 Customers online shopping behaviour...........................................................................103.2 Online survey on motives of the shoppers to buy online...............................................113.3 Electronic customer relationship management...............................................................134.1 Internet marketing plan...................................................................................................134.2 Pay per click advertisement...........................................................................................15Also it is Covered in poster .................................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONInternet is communicating media which connects the people at global level. This is basedin development of wide area network in world. The various business are utilising internet fordifferent purposes. Internet marketing is also one of reason of use of internet in order to groworganisation at vigorous rate. Today's scenario states that internet is utmost requirement of allpeople in country. The people are surfing things through the media of such a largecommunicating media that is internet (Andreopoulou and et. al., 2014). Internet marketingreduces costs of business and helps in serving their services to the large customer base. Theinternet marketing also brings efficiency in processes. E-commerce business is continuouslyengaged in optimising their services over medium of internet. Smart restoration limited is anprivate organisation dealing in the buying, selling and refurbishing the office furniture. Thecompany decided to optimise their website with helps of consultancy known True searchmarketing in order to enhance the reliability of consumers on website and company services.In this particular report, various elements of internet marketing are discussed whichcontributes in the increasing quality and reliability of company services. Various e-Tools are alsodescribed in this specific report in order to select the appropriate marketing tools fororganisation. An internet marketing plan is also developed in this assignment through conductingsecondary research on growth if online market and surveying the consumers behaviour inrelation to online purchasing.TASK 11.1 Elements of Internet marketing.The internet marketing following business should comply with its elements effectively inorder to achieve goals of internet marketing strategies efficiency. The various elements likewebsites, email marketing, online advertisements are some of the aspects which helps inspreading the content of company to the targeting customers appropriately. Smart restorationlimited is aiming preoperative customers through selecting an possible elements of cyberspacemarket that develop fiscal profit for firm (Bailey, 2011). The various elements that influences theservices rate of internet marketing are described below.Search engine Optimization: This is the word centric approach of company. Searchengine optimization is tools which filters the results of an search aged by consumers through1
identifying word or query of user over medium of internet. Smart restoration limited can bringefficient in search of user through developing an centric world for optimising search engine. Thisinvolves primary world and secondary world that can link the user to same results and helps intargeting similar customer groups. Primary world for the searching smart restoration limited itsname itself while other secondary content that also optimise the results of company can beFurniture, office furniture, refurbishing etc. This helps in targeting same kind of customers whichare making different hunting on cyberspace.Banner advertisement: This is defined as selection of an website which can be helpful inincrementing sales of company through developing an banner advertisement on particular site.Smart restoration is engaged in delivering office furniture to users so targeting similar kind ofchoices of customers can be optimised through using banner advertisement on related suites likewebsites offering office land, office designs and interiors etc. To be successful in this tacticalapproach of banner advertisement on internet can be successful only when the selection ofwebsites is appropriate (Eight Elements of Internet Marketing. 2016). Various factors that are tobe considered while making selection of site can be number of users visit site daily, number oftarget consumers utilise this specific site for surfing things.Quality content: Quality of message should be interesting an attracting the prospectivecustomers of company. The content displayed on the promotional banners should be stimulatingthe user to make a click visit on advertisement. The promotional message should comply withthe product quality, brand image and vision of company. User decide with in 3 second to makevisit on add or not. So, the advertisement banner and and content should be fascinating, attractiveand full of suspense that attracts consumers to make visit to website (Berisha-Namani, 2013).The content of smart restoration limited should be attractive enough and should not bemonotonous so that prospective customers can visit these promotional banners.Social media promotion- This elements of the internet marketing is trending aspects ofgrowth of marketing over medium of internet. As this provide two way communication betweenuser and company. Smart restoration limited can effectively receive feedback form customers onposting the products or new innovation on social media sites. Online press releasees: It is very important and essential part of the business success anddevelopment because with the help of this tool, business entity easily attract large number of thecustomers. It consists placement of interesting element regarding a internet site, its management2
group, company and its services or products. This is faster approach to get review about servicesof company and how firm can modify products according to feedback and needs of consumers.Social media sites helps in maintaining an good communication relationship with consumers andspreading awareness about firm services. This will helps in increasing profit of firm throughadvertising on social networking sites.Blogging: It is an essential element of marketing concerning the part of posting opinions andcomments as well as making declaration in a meeting. It is important for attracting million clientstowards business services and products and increasing sales of them. 1.2 Internet marketing mix.Internet marketing mix is similar to marketing mix. But this involves targeting customerto world wide through advertisements and marketing mix strategies. This marketing mix utilisestools of internet which helps in communicating content of customers through company website,social networking sites email marketing newsletters, online blogs etc. While developing aneffective internet marketing mix Smart Restoration Limited should compliance with excellence,engagement, ease and economic factors of services (Bianchi and Mathews, 2016). Companyshould get excellence in their online services ion order to attract currents continuously over themedium of internet. Company policy should work with engagement of user in evolving newproduct an services through receiving feedback about new innovation. Services and websitedeveloped by organisation should provide erase to the consumers while availing services overmedium of internet and firm also company with the economic factors of services while dealingwith product on cyberspace. Services should be provided with reasonable price on internetwebsites. The internet marketing mix of Smart Restoration Limited is described below.Product: In internet marketing customers is making purchase only through seeingproducts as internet provides intangible services to consumers. So, while which helps in makingpurchases efficiently through studying description of products on websites. Example: Companyshould describes all features of furniture that is served by firm. They produce different productsand services to their clients such as introducing new products over internet websites SmartRestoration Limited company should present features of product appropriatelyPrice: Price of services ion the internet medium should be in competitive range withother companies and affordable rage of customers. The pricing policy largely affects purchasingbehaviour of consumers. Pricing strategy of Smart Restoration Limited also comply with the3
vision and brand image of firm that have to be conveyed to people (Chen, 2011). Firm shouldrepresents their pricing strategy that it should not harm brand image and consumers not rate themas cheap services. Example: Prices over the internet and in physical site should be decidedappropriately in order to enhance the sales of both the market mutually.Place: Place for promotional scheme for company while developing internet marketingmix should appropriate in order to target large consumer base and attracts towards companyproduct efficiently. Selection of websites, in which advertisement are shown is an importantaspects of selection of place. For example: The company official website is an appropriate palaceto deal with large consumer base. Social networking sites also is an cyberspace intensifiedgrowth of for achieve large numbers of sales figures over medium of internet.Promotion: Promotional techniques used by company in order to advertise and offerservices in front of customers should be attractive in nature, and capable of stimulatingprospective client to make purchases over medium of internet (Fan and Tsai, 2010). The onlineoffers like 10% on credit card payments, 5% extra off on purchase from company websites etc.can be motivational promotional schemes fro consumers which will results in enhancing growthin internet market. For example: Various promotional schemes utilised by Smart RestorationLimited can be motivated through email marketing also helps in enhancing sales of firm. Theyuse online marketing, banner, promotion of their products and facilities. 1.3 Internet marketing tools and e-Tools.Tools utilised in development of marketing mix of an internet promotional mix ofcompany helps intensifying growth of firm in many folds. The different tools utilised indeveloping internet marketing plan are as follows:Understanding customers- The various e-Tools like Search engine optimization helps inidentifying needs of customers and changing trends in preferences and choices of consumers.This tool brings efficiency in search. Google keyword planner is also an other tool which helpscompanies to understand behaviour of customers in market.Understanding competitors- Different techniques and tools helps in identifying strengthand weaknesses of competitors in market. Smart Restoration limited can use Google Ad Plannerin identifying various dimensions of competitors (Fritz, 2013). This also helps in analysing sizeof prospective audience and developing targeting market strategy.4
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