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Internet Marketing in Business : Assignment

   

Added on  2020-07-23

10 Pages2975 Words45 Views
Internet Marketing inBusiness

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.................................................................................................................................................1P2.................................................................................................................................................2P3.................................................................................................................................................2P4.................................................................................................................................................3P5.................................................................................................................................................4P6.................................................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONInternet marketing is sometimes treated as a separate type of marketing but, in this unit,learners will find that the underpinning marketing principles remain the same and are enhancedand supported by new technologies. The nature of technological development is such thatinformation and communications technology (ICT) can seem to move faster than the marketitself, so products and technologies are out of date almost as soon as they reach the mainstreamcustomer. In this unit learners will be introduced to the main areas of marketing that have beenaffected by the internet (Bianchi and Mathews, 2016). They will look at how the promotionalaspects have been transformed, how product development has been speeded up and even hownew products have resulted from the existence of the internet itself. They will also learn howinformation can be used to enable a better match between the customer and the product.TASK 1P1Internet marketing Online advertising, also called Internet advertising, uses the Internet to deliverpromotional marketing messages to consumers. It includes email marketing, search enginemarketing, social media marketing, and many types of display advertising. You can also streamit on your mobile. B2C marketing B2C simply stands for business-to-consumer. B2C is an e-commerce business in whichthe exchange of goods and services is conducted between businesses and consumers through theInternet. B2B marketing B2B marketing is a short form of business to business marketing. It can be defined as amarketing technique where a business outsources another business to do its marketing for them.The marketers must consider factors such as the target group, the product/service and pricingamong other considerations. C2C marketing C2C stands for customer to customer (Christiansen, 2011). C2C transactions generallyinvolve products sold through a classified or auction system. Products sold are often used or1

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