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Internet marketing (Electronic Customer Relationship Marketing) Introduction Electronic customer management or ECR embrace all customer relationmanagementfunctionthatutilizewebandonline techniques.Thisusesinformationtechnologyinorderto maintain and control customer relation of an organisation. CRM argues that customer areprimary preference of an organisation and company have to fulfil their demands and expectation to meet competitive advantages. ECRM refer to managing relation with consumer through Information technology tools. As the result,ECRMinteractwitheverypersonindividuallyand maintain their relationship with each consumer and provide importance to everyone needs and expectations. Manage ECRMmaintaincustomerrelationsand consumer feedback analysis and also study of market climate of company by several tools of ECRM.Theprocessisdonebyconsumer interaction activities which manage and control communication problems and issues related to consumer and analyse feedback. Analysis of Interaction Informationtechnologyprovideaccessofdataand information to consumer and company product details. It has been reported in 2016 that most of company who have access ECR in their customer management department havebetterrelationswiththeirclientsandincreased widely in industry and market environment. Conclusion In this following report, it can be concluded that organisationsarewidelyadoptingInformation technology in their management function, nowadays. ECRM provide facility to connect with consumers as well as employee and increase sales and revenues through aware them about new offers and product launches. Smart Restoration Limited can also adopt this innovation in order to gain their consumer and expandbusinessinindustry.Thisconnectevery person with each other as well as organisation.