Internet Marketing

PAY PER CLICKPAY PER CLICK
ADVERTISINGADVERTISING

INTRODUCTION
A method of internet marketing in which the advertiser have to
pay according per click on the ads visited. Some search engines
provide permission to the business organizations and the entities
to list their ads in the search results. These lists are shown with the
normal search contents on the web pages. The advertiser have to
pay to the publisher for each time the visitor clicks on the ads. The
following are the advantages and the disadvantages of this
advertising:

Advantages of PPC
 The organization only needs to pay an enough amount in
order to get a top place in the listing so as to get top
priority and first preference by the customers.
 PPC is one of the fastest means of advertising as the
company will be able to influence the targeted and desired
customers within a few minutes just after opening the
account with the publisher.