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Internet Marketing [pic] INTRODUCTION

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Added on  2020-01-07

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TASK 1 1 P1 Describe the role internet marketing has within a modern marketing context An innovative idea can go a long way toward creating a successful small business. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing modern marketing context to current customers to purchase something immediately, and sharing third- party ads.

Internet Marketing [pic] INTRODUCTION

   Added on 2020-01-07

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INTRODUCTIONInternet has transformed business processes and in order to develop suitable marketingstrategies, all the companies have been changing their concern towards internet facilities. In thisregards, E- commerce gives many benefits to the businesses by allowing customers to makepurchase directly from the website. The internet has changed customer shopping habits and withrapid technological developments accessing the internet has become easier than ever. People canaccess the internet whenever and wherever they like. Why do people like using the internet?Listed below are some benefits of the internet for the customer. Moreover, it is identified that EBay uses digital media techniques to promote the existing product line to the end users.Researcher has also mentioned effectiveness of online public relations along with the practicesinvolved in it. TASK 1P1 Describe the role internet marketing has within a modern marketing contextAn innovative idea can go a long way toward creating a successful small business. TheInternet is a channel that businesses can use to advertise, connect with customers and make sales.The right Internet strategy can play a significant part in the successful marketing and sales ofproducts (Salleh, Hashima and Murphy, 2015). Marketing is the method of communicating thatthe price of a good or services to customer, for expected selling. Product, Price, Place andPromotion known as 4Ps and marketing mix. Content marketing- Content marketing is a form of marketing focused on creating, publishingand distributing content for a targeted audience online. Unlike other forms of online marketing,content marketing relies on anticipating and meeting an existing customer need for information,as opposed to creating demand for a new need. Once a business has identified the customer'sneed, information can be presented in a variety of formats, including news, video, white papers,e-books, info-graphics, email newsletters, case studies, pod casts, how-to guides, question andanswer articles, photos.Email marketing- Email marketing is the act of sending a commercial message, typically to agroup of people, using email. In its broadest sense, every email sent to a potential or currentcustomer could be considered email marketing. The term usually refers to sending email03
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messages with the purpose of enhancing a merchant's relationship with current or previouscustomers, encouraging customer loyalty and repeat business, acquiring new customers orconvincing modern marketing context to current customers to purchase something immediately,and sharing third-party ads.P2 Describe how selected organizations use internet marketingCost efficiency- The first main advantage is the fact that it can be done so much cheaper thantraditional means. The time when they show it also dictates the cost per placement. You can alsogo for a radio commercial. But for both the production process entails added cost, let alone thebroadcasting. Its also very broad, targeted marketing. Internet marketing can be so much cheaperas there are barely any production or transmission costs, and it is so effective primarily because itis targeted specifically to the online user searching for an item at the time they are interested.Quick Feedback-Another great thing is that you can get the feedback of your target market in asnap (Miles, 2013). They can comment and ask questions about your post very quickly. Thatway, you can communicate with your customers faster and the sooner that you convince them topurchase the product or service that you are promoting, the better. It can also be very interactive.When you air a commercial, you need to conduct a survey to find out what your audience has tosay about it. Online it is so much simpler because you can skip the survey procedure and still gethonest feedback.Mouth Publicity- Traditionally, it was said to be even more effective than actually launching anadvertisement. That is because people would rather hear a recommendation from a friend orsomeone who has used the product rather than an advertiser. The birth of social media marketingmultiplies the power of word of mouth because instead of just telling people one at a time, theinternet allows a person to reach to as much as hundreds of people at one time. Neverunderestimate the marketing power of word of mouth. TASK 2P3 Explain the benefits to customers of a business using internet marketingInstant Comparisons- One of the greatest advantages for the customer is that they can compareproducts or services they wish to purchase from the comfort of their own homes. Many retailingwebsites offer the facility where different products they sell can now be easily compared. There03
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