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Report on Internet Marketing

   

Added on  2020-06-04

11 Pages2822 Words26 Views
INTERNETMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P1 Describe the role of internet marketing................................................................................3P2 How organisation use internet marketing..............................................................................4TASK 2............................................................................................................................................5P3 Benefits to customers by using internet marketing..............................................................5TASK 3 ...........................................................................................................................................6P4 Describe the benefits and opportunities is beneficial for business organisation...................6P5 How business become more efficient and successful............................................................7P6 Challenges of globalisation ...................................................................................................8CONCLUSION ...............................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONThis report is based upon internet marketing that is also called online marketing. It is theprocess of promoting a brand, products or services over the Internet. Its broad scope includesemail marketing, electronic customer relationship management and any promotional activitiesthat are done via wireless media. It also combines the technical and creative aspects of the WorldWide Web such as advertising, designing, development and sales. Moreover, Internet Marketingalso deals with creating and placing ads throughout the various stages of customer engagementcycle. In addition, the effectiveness of campaign can be easily measured using web analytics andcost-volume-profit analysis tools (Chen, 2011). There are various kind of sources of onlinemarketing such as- Facebook, LinkedIn, twitter, google+, Pinterest etc. therefore, onlinemarketing helps in to generate so many opportunities for organisations. It is helpful to getinvolve in the alignment of business goals/vision so managers can accomplish their targetmarket by gaining competitive advantage.

TASK 1 P1 Describe the role of internet marketingThe area of internet marketing is so wide aligns with the way consumers makepurchasing decisions. In TUI, its assist in increasing numbers of consumers use social media andresearch on mobile Internet to carry out preliminary product and price research before makingfinal decisions. The role of internet marketing in commercial sector is as follows:- Convenience: -Internet marketing enables to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. Reach:- By marketing on the Internet, you can overcome barriers of distance. TUI is ableto sell goods in any part of the country without setting up local outlets, widening yourtarget market. It can also build an export business without opening a network ofdistributors in different countries. However, if their managers want to sell internationally,they should use localization services to ensure that products are suitable for localmarkets and comply with local business regulations (Christiansen, 2011). Localizationservices include translation and product modification to reflect local market differences.Relationships: - The Internet provides an important platform for building relationshipswith customers and increasing customer retention levels. In TUI when a customer haspurchased a product from online store, it can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularlywith special, personalized offers helps to maintain the relationship. Social: - Internet marketing enables to take advantage of the growing importance ofsocial media. It is also helpful in order to establish link between social networking andonline revenue growth (Ducournau and et. al., 2011). According to this, a group ofconsumers that responded most strongly to the influence of social networks generatedincreased sales of around 5 percent.P2 How organisation use internet marketingThere are mention below the uses of internet marketing for business organisations thatare as follow: -

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