Internet Marketing: Explaining Elements, Evaluation of Marketing Mix, Comparison of Tools, Interactive Order Processing

INTERNET MARKETING

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1Explaining the elements of internet marketing...........................................................................4
1.2 Evaluation of internet marketing mix........................................................................................5
1.3 Comparison between internet marketing tools and eTools that are used in internet marketing 6
1.4 Examination of how interactive order processing works..........................................................6
2.1 Demonstration of mechanics of search engine marketing.........................................................7
2.2 A suitable opt in email marketing newsletter............................................................................8
2.4 Demonstration of how business can use new digital media communities.................................9
Task 3.............................................................................................................................................10
3.1 Perform a secondary market research in order to gather understanding regarding the
functioning of the Internet Market.................................................................................................10
3.2 Draft the reasons that prevent the buyers from shopping online by conducting an online
survey.............................................................................................................................................10
3.3 Demonstrate how E-CRM is beneficial in the context of managing and analysing of the
customer interactions.....................................................................................................................11
Task4..............................................................................................................................................12
4.1 Produce an outline internet marketing plan.............................................................................12
4.2 Create a poster presentation on pay per click advertising.......................................................13
Conclusion.....................................................................................................................................13
Reference list.................................................................................................................................14

Introduction
Marketing is the process of management that helps the management to identify,anticipate and
supplies the requirements of the customers. Internet marketing is the marketing of selling of
goods using the internet. In today’s world with the developing technology, internet has made the
world very small as it offers every individuals of all the age groups to access to a computer and
access to a internet connection. Internet is used as the sales and the distribution medium. It is the
cheapest and the largest medium of marketing. Internet marketing is used to support a large
range of organisational functions and also go through the process to give delivery of the goods
and services. The internet is the powerful communication medium that can easily deal all
functional parts of the organisation. The internet marketing uses the internet media and other
digital media for the communication and for the marketing.
Task 1
1.1Explaining the elements of internet marketing
The digital marketing can be defined as the promotion of the products and their brands through
the various forms of electronic media. The digital marketing uses the internet as the advertising
medium and is used as a part of digital marketing strategy by doing promotion through internet.
According to Leung et al.(2015, p.67), e-commerce is the process of buying and selling of the
goods and services through internet network. It is the wide range of the online business activities
for both the goods and services. E commerce is associated with conducting any transaction that
involves the transfer of rights to use the goods and services through the internet network. E
business includes the processes that any business organisations can conduct the transaction on
the internet network.
The micro environment includes the marketing place of the organisation where the interaction of
all the elements takes place. The micro environment is dependent on macro environment as it
influences the employees operating in the market. As stated by Mintz and Currim (2013, p.23),
internet marketing is very important as it helps the consumers to have variety of choices and
helps them to make good purchasing decisions. The consumers can easily do the primary
research on the price and quality of the product before taking the final decision to buy the
product. As per the case study the e- marketing manager of medium blue search engine gives
information about the internet marketing and the way is more convenient to increase the sales.

As per the case study, it can be said that internet marketing can increase the productivity of
Smart Restorations Limited. The promotion of variety of furniture can be done through internet
and for the consumers to allow them to get easy access to the products. Internet marketing has
helped to build a strong relationship between the seller and the buyer through proper
communication. As for the business organisation it is easier to offer the products on the internet
that is convenient for the customers and the customer can easily browse online store and place
the orders. The costs of the products on the internet marketing are less than the shop marketing
and can be easily chosen and place the orders. The distance factor is not there in internet
marketing as the consumers has not to go anywhere but at sitting at home can buy the products.
As stated by Pan (2015, p.77), internet marketing helps to take the advantage of increased
importance of social media.
1.2 Evaluation of internet marketing mix
The marketing mix uses the four Ps of marketing that are product, price, place and promotion.
The strategies of the marketing are developed with the 4Ps. E commerce is used by the
organisations for the marketing mix.
Product:
The product here is the strategies that are developed for the services and the brands. Primarily
the organisations involve the market research to understand the needs and the requirements of the
customers. The internet is used to provide the additional information of the product to the
existing and the new customers to go through online reviews (Shih et al. 2015, p.544).
The internet provides an additional benefit by providing a new business proposition that is the
ebook. The internet helps to gather all the information from the customer about their perception
about the services and the products (Serrano et al. 20115, p.567). For proper internet marketing
the organisations keep some points in mind as it should provide easy, safe and convenient
purchase experience to the customers. As per the case study, Smart Restorations Limited can
develop a successful brand through taking the online support fulfilling the requirements of the
consumers. Smart Restorations Limited can promote the online customer assistant and they can
provide high quality product to the customers to build strong reputation among the rivals.
Price:
The internet can also influence the price mix of marketing strategy through improving the price
rates. Smart Restorations Limited has to understand the changes in the price and the elasticity of