Introduction to the Internet Marketing Table of Content
Added on 2020-01-07
20 Pages3890 Words493 Views
Internet Marketing
Table of ContentINTRODUCTION...................................................................................................3TASK 1.....................................................................................................................31.1Explain the elements of internet marketing.......................................................................................31.2Evaluate the internet marketing mix ................................................................................................4TASK 2.....................................................................................................................6Covered in PPT.........................................................................................................................................6TASK 3 .................................................................................................................143.1Conduct a secondary market research to gain an understanding of the industry ..........................143.2Design an online survey to understanding what stops shoppers from buying online.......................15..........................................................................................................................................................16TASK 4...................................................................................................................174.1 Produce an outline internet marketing plan....................................................................................174.2Create a poster presentation on pay per click advertising................................................................17Covered in poster..................................................................................................................................17CONCLUSION......................................................................................................17REFERENCES......................................................................................................18........................................................................................................................................................20
INTRODUCTIONIn today’s era internet marketing became an essential tool for the organizations. It is a medium through which the firm sells and distributes its products over internet. They also promote their services online so that they can attract more customers than their rivals. The business is based on the websites or email and through these the entity connects with the people. It is combined with the e-commerce in order to perform the business transactions (Shukla, 2010).By using this tool an enterprise can sustain its competitive advantage in the market as compare toits rivals. The present report is based on Smart Restorations Limited which performs its operations in London. They offer the office furniture to their customers and uses the concept of internet marketing. The firm is more focusing on their promotional activities so that they can create a strong customer base. The below mentioned report is focusing on the elements of the internet marketing and these variables help them in increasing their sales. Along with this it also explains the concept of file sharing system and how secondary market helps them in gathering the data (Christiansen, 2011). TASK 11.1Explain the elements of internet marketingThere are many elements of the internet marketing that help the company in order to deploy the marketing plan. Marketers help the company in order to promote their products and services through promotional activities. There are some internal and external factors that affect the performance of Smart Restorations Limited and due to these factors the firm will not be able to achieve its objectives (Fan and Tsai, 2010). Some products and services of the internet marketing are e-commerce, e-business and digital marketing.Digital Marketing: It is the marketing tactic that uses the electronic devices such as laptop, tables andso on. It is used by the firm which includes websites, emails, social networks and so on (What is InternetMarketing?. 2017). E-commerce: It is the process of promoting the products and services of the company by using the network such as internet. Smart Restorations Limited can offer its goods through online media. Some of the technologies that are used by the e-commerce such as fund transfer, online transaction, mobile banking and so on. E-business: It can be defined as the application that supports all the businesses activities by using the appropriate internet and communication technology. The firm also gain advantages by using these internet marketing and through this they can create a strong relationship with their consumers (Pomirleanu and et.al., 2013). They can also get the feedback from their users and on the basis of that they can provide services so that customer satisfaction can be increased.
1.2Evaluate the internet marketing mix Marketing mix help the company in order to promote their products. These are controlledby Smart Restorations Limited in order to attract more customers and provide products according to the need of the customers (Tsai and Cheng, 2012). Elements of marketing mix are:E-Product: Product is the commodity that is purchased by the consumers in order to satisfy their own need. The firm creates a product portfolio in that customers are not be able to touch the products but they can see the images of those commodities (Miller, 2010).E-Price: Price is the value of products that should be based on the quality. Smart Restorations can use the pricing strategies like skimming and penetration. They can attract more customers by providing them quality services at flexible prices (Benfits of Internet Marketing. 2017). E-place: It is the place where consumers are going to purchase products and services from the seller (Nezamabad, 2011). Smart Restorations offer their commodities through online media. The firm also conducts the survey through online media so that company’s brand image can be improved. The company creates a online sales portal which is consideredas virtual organization so that customers can directly purchase products from the company’s website. E-Promotion: Smart Restorations Limited can attract customers through promotional tools and techniques. The firm can promote its products through social media, email marketing and search engine marketing. 1.3Compare internet marketing tools, EToolsIn the present era business organizations can use many marketing tools in order to attract more customers as compare to the competitors (Corley, Jourdan and Ingram, 2013). They can use marketing tools such as interactive digital TV, internet protocol televisions, digital radio, tweeter feed, facebook, pinterest and so on. Some of these tools are used by the firm in order to create content and some are used by the marketing manager in order to promote the products. Through these the firm will also be able to analyze and monitor the performance of the internet marketing. Online marketing tools help the firm in order to achieve its overall objectives so that they can achieve its profits. Through these tools the entity will be able to build a good relationship with the people and they can also conduct a online marketing campaign in order convert the regular customers into loyal consumers (Sozinova and Fokina, 2015). Company website: For this, Smart Restorations Limited have to make an effective website sothat it can attract more customers and provide them some offers (Sweeney, MacLellan and Dorey, 2015.). Through this, they will be able to create strong customer base as compare to its rivals.
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