internet marketing

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Internet marketing

4.2 A short presenatation on Pay per
click advertising
It is a model in which an advertiser pays for displaying
their ads on website.
Advertisers are charged only when a user clicks on
their ad.
Serach engine is the most used form of PPC and
google adwords is the most popular PPC.

Advantages of pay per click
It is a cost effective because company have to pay only
when a user clicks.
It helps in targeted audience according to demographic
like location, language and device.
It helps in carefully measuring effectiveness

Disadvantages of pay per click
 A lot of time investment is needed to maintain PPC.
 Clicks and visits not always leads to sell.
 A lot of skills is required to set up effective
campaigns.