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Using Internet Marketing to Improve Business Performance

   

Added on  2020-06-05

10 Pages2764 Words282 Views
Marketing
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INTERNET MARKTING
Using Internet Marketing to Improve Business Performance_1

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Role of marketing in different business organisation success...........................................1P2 Use of the internet marketing............................................................................................2TASK 2 ...........................................................................................................................................3P3 Benefits of Internet marketing of a business towards customers......................................3TASK 3 ...........................................................................................................................................4P4 Benefits to the business from internet marketing..............................................................4P5 Business made efficient, effective through online marketing...........................................5TASK 4............................................................................................................................................6P6 Challenges of globalisation while using internet marketing.............................................6D1 Analyse marketing opportunities for business in implementing internet marketing........6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTION The marketing includes various business activities which are carried in order to identifydifferent needs of the customers and consumers and serve them with different products that cansatisfy their needs and wants appropriately. Marketing involves various activities staring fromidentification of desires of customers to serving them with good quality product with theSatisfying services and maintaining a better customer employee relationship in order to retaincustomer loyalty with the brand or company. The internet marketing similar to the marketingactivities carried out in the physical market. Only the difference between these is the space wherethe customers and business interact with each other (Armstrong and et. al., 2012). The internetmarketing is refereed as utilisation of various network sources like internet in order to sell theirproduct to the clients or consumers. The companies like Primark, amazon etc. are implementedinternet marketing in their business organisation structure successfully that helps in deliveringvarious opportunities to create more wealth and loyal customers for the brand through providingquality services and products to consumers online. In this assignment the student are introduced about the concept of the internet marketing.The various role of the internet marketing in the modern market is also summarised in this reportin order to gain knowledge about various scope of the company to expand their businessglobally.TASK 1P1 Role of marketing in different business organisation success.The internet marketing is having wide range of role in context with modern marketing inthe marketplace and development of businesses. The business organisation like Primark is usingdifferent marketing and promotional approaches incorporated in online marketing. This is helpfulin developing a large digital marketing base for the company and attracting more and morecustomers. The companies like amazon and Primark is having various role of the internetmarketing in their success and progressive growth (Banerjee, Dutta and Dasgupta, 2010).Internet marketing helps in developing large customer base globally without presenting theirphysical business organisation in physical market. The internet marketing provide a betteropportunity to interact with the customers of different choices and preferences and helps indeveloping and introducing new product in the market. The digital marketing supports1
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