Internet Marketing in Primark : Report
Added on 2020-06-06
11 Pages2761 Words107 Views
INTERNET MK
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Internet marketing has within a modern marketing trend.....................................................1P2. Primark ways to use internet marketing................................................................................2TASK 2............................................................................................................................................3P3. Benefits to customer by internet marketing..........................................................................3TASK 3............................................................................................................................................4P4. Opportunities for Primark business using online marketing.................................................4P5. Online marketing makes Primark more efficient and effective............................................4TASK 6............................................................................................................................................5P6. Challenges of globalisation for Primark...............................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONInternet marketing builds authority using content to inform and build trust with prospectsand customers (Agulnik and Motorola Solutions, 2012). There’s a better way to understandonline marketing, and we want to share it with you. Internet marketing, or online marketing,refers to advertising and marketing efforts that use the Web and email to drive direct sales viaelectronic commerce, in addition to sales leads from Web sites or emails. Internet marketing andonline advertising efforts are typically used in conjunction with traditional types of advertisingsuch as radio, television, newspapers and magazines. Online marketing moves at the speed oflight. To keep up, you need a strong foundation with the judgement to think critically, actindependently, and be relentlessly creative. There are plenty of guides to marketing. Fromtextbooks to online video tutorials, you can really take your pick. But, it felt that there wassomething missing, a guide that really starts at the beginning to equip already-intelligentprofessionals with a healthy balance of strategic and tactical advice. TASK 1P1. Internet marketing has within a modern marketing trend.Internet marketing has obviously been talked and written about a lot over the last tenyears and more. One of the aspects of most of these discussions that fascinates me is that InternetMarketing is usually talked about as if it is just a further marketing and sales channel, in linewith TV, Radio, Print media etc. This is very intriguing, because I think this is both right andwrong at the same time. Here is why. The Internet obviously enables a company to advertise andsell its products and services. For advertising, think banner ads (very reminiscent of print ads, bythe way). Obviously, you can also buy things online, Amazon and others come to mind. But thatis not all. So, for example, before I buy a computer, I will spend a certain period of time on theInternet to check out all the options, read the reviews, got the the manufacturers’ websites, etc.After I have done this, I will go to the place where I will purchase, this place can either be offlineor online. This fundamentally changes the role of marketing and of advertising: In the olddays, you would advertise, so that either people went out of their way (they called, they went tothe shop) to go and get the product or that when they chance encountered it (had to select onesoap in the supermarket, chose one soap over the other) they selected the product they felt better1
about. Yes, you could read magazines and reviews and try to form an opinion, but this was adifficult and laborious process (Akyildiz, 2006). Today, people go and check things out online (Iadmit, buying a burger, ie impulse purchases are somewhat different than considered purchases,like buying a PC). This means that the connection between advertising and product purchase isbroken in many industries. This means that regardless of where you advertise, the next step forthe buyer is very likely to go online, become informed and THEN to go and purchase theproduct.P2. Primark ways to use internet marketing.There are several benefits that Internet Marketing has on a business. Firstly it allows abusiness to identify the needs and wants of customers which will then allow them to design theirproducts that will fulfil the customers needs. Therefore it will have an impact on the businessesreputation and profitability. For example at ASOS they have a blog where customers are able toadd comments into an open conversation about the products and promotions that are beingprovided at ASOS (Alicea, 2010). Through this ASOS will be able to take suggestions fromcustomers about the new products that they should invest into. They could also take feedbackfrom the customers about the service and product that they are providing and find ways ofimproving and developing the business.Internet marketing is cost effective as businesses will not have to worry about any travel, postage, printing or any other costs and it is cheaper compared to traditional marketing.At ASOS internet marketing is their main method of promotion this is because they are a click business and they operate from online. As internet marketing is more cost effective it means that the extra money the business has could be invested in ways of developing and expanding the business which could help them to attract more customers. At ASOS they promote their business through the website, blogs and emails which is easier and cheaper than other methods of marketing. Internet marketing also provides the business with low entry costs this is because the internet is used to communicate with customers and the business will have less expenditure than other businesses like Brick. For example click businesses will not have to pay for an premises forcustomers to visit, and other operating cost that brick businesses have like rent.Internet Marketing can be easily measured. The business will be able to identify how much demand there is for the product in the market. This can be done by the business monitoring1
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