Internship Report on Effectiveness of Digital Marketing In Bangladesh

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Internship Report on
Effectiveness of Digital Marketing
In
Bangladesh
Prepared for:
Mrs Ummul Wara Adrita
Senior Lecturer
BRAC Business School
Prepared by:
Satata Satez (11304014)
BRAC Business School
BRAC University
Submitted on:
9th March, 2016

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LETTER OF TRANSMITTAL
2nd March, 2016
Ummul Wara Adrita
Senior Lecturer
BRAC Business School
BRAC University
Subject: Submission of Internship report.
Dear Sir,
I am presenting you with this report on “Effectiveness of Digital Marketing in Bangladesh”. This
report has been prepared with the intent of completing the requirement of the internship stage in
the BBA program.
I would like to express my gratitude towards my supervisor and all the people who helped me
gather all the necessary information which was vital for this report. I hope the report will uphold
the standards of a well organized and informed report and properly convey the scenario of digital
marketing and its effectiveness in the country based on my research and my internship
experience at Unifox Digital Media.
I would like to request you to accept my report for further evaluation.
Sincerely,
Satata Satez
ID – 11304014
BRAC Business School
BRAC University

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Acknowledgement
This report has reached its completion due to the joint effort made by many individuals. As such,
I have to express my gratitude to everyone involved.
First of all I would like to thank my supervisor, Miss Ummul Wara Adrita for the moral support
from the onset and throughout and providing me with the necessary guidance and information
needed to complete this report.
I am also very thankful to Unifox Digital Media for letting me do my internship at their
organization. The learning and hands on experience I gained during my time there has allowed
me to have newer and more refined perspectives about the knowledge I had received in my
courses at BRAC University.
Finally, I would have to thank my friends who also supported me during the preparation of this
report.

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Executive Summary
The following internship report is a reflection of my work at Unifox Digital Media and my
understanding of the digital marketing industry and how it functions.
My internship had started on the 1 st of September 2015 and ended on 3 rd February 2016. During
these four months, I was rather treated as a full-time employee at my workplace and gathered
experience that helped me grasp a basic idea on how digital agencies function in Bangladesh.
The report initially contains a brief introduction of Unifox and some of the services it provides.
Afterwards, the significance of the study is mentioned along with the services Unifox provides.
The Effectiveness of Digital Marketing in Bangladesh is then thoroughly discussed from the way
Digital Marketing works to how Smartphones have been a dominating factor in the growth of
Digital Marketing in Bangladesh. Some of the recent trends of Digital Marketing are then
discussed followed by the digital presence of Telecom Industries in Bangladesh. The report has
been integrated with a lot of data tables that verify the significance of digital marketing in our
country. However, like every other industry, digital marketing has some flaws as well, as a
result, some recommendations have been provided as well.
The report has been made in a very short time and some of the data provided on the report may
not be accurate by the time it is evaluated as we know digital analytics literally change every
day. In spite of all that, I believe this report has enough reasons to appreciate the effectiveness of
digital marketing in Bangladesh.
iv

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Table of Contents
Title Page No.
Chapter 1: The organization 7
1.1 History 7
1.2 Mission 7
1.3 Vision 7
1.4 About Unifox 8
1.5 Services Offered 8
1.6 Adwards and Adsense Clients 10
1.7 Social Media Management Clients 11
1.8 Organizational Chart 12
Chapter 2: The Project 13
2.1 Objective of the study 15
2.2 Literature Review 15
2.3 Methodology 16
2.4 Limitations of the study 16
Chapter 3: Job Description 17
3.1 Job Title: Internship 17
3.2 Job Responsibility 17
Chapter 4: Effectiveness of Digital Marketing in Bangladesh 17
4.1 Digital Marketing Scene in Bangladesh 18

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4.2 Digital Media Analytics 19
4.3 Recent Trends of Digital Media in Bangladesh 20
4.4 Advantages of Digital Marketing in Bangladesh 24
4.5 Reasons Digital Marketing can overtake Traditional Marketing 26
4.6 Digital Presence of Telecom Industry in Bangladesh 29
4.7 Reflection on the telecom industry’s presence on Digital Platforms 35
Chapter 5: Recommendation 36
Chapter 6: Conclusion 37
References 38

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Chapter 1: The organization
Unifox Digital is an Online Marketing and Software development agency located in the heart of
Bangladesh, and boasts to be the only agency in South Asia that blends the best of the old and
the new media. With the internet playing a more vital role than ever in marketing today, Unifox
helps businesses leverage their marketing strategies on the web while simultaneously blending
core transitional marketing methods ensuring long-term success.
1.1 History
Unifox was founded in early 2014 with a view to attaom excellence in full digital agency service
providing a diverse range of technology services across different industries. The charismatic
CEO of Unifox Digital, Shourav Islam, was successful in availing the license for Google
Adsense Partner Program, which put Bangladesh in the world map in terms of recognition from
Google.
1.2 Mission
The mission of Unifox is to transform the client’s idea into a viable business and empower it
with their cutting-edge online marketing tools and techniques.
1.3 Vision
Their vision is to be the leader in Southeast Asia for online search and Social Media Marketing
and implement fully integrated digital marketing campaigns that drive industry-leading results
for their valued clients and partners.

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1.4 About Unifox
Unifox is an online marketing agency operating in various countries, including Australian and
Singapore, backed by a team of experts. Unifox Digital Media, with the certified partnership of
the Google Advertisement engine at their disposal, helps local online publishers to earn money
though targeted advertisement. Led by Shourav Islam, he says “Google AdSense is a free, simple
way for all online publishers to earn money with targeted Google ads. And for those who are
already doing it, we can advise how better to make use of their website.” Unifox is currently
working with Bangladesh’s largest and first online news portal bdnews24.com, as well as with
manyo other online publishers including ATN, Nayadiganta and Natunbarta.
1.5 Services Offered
Facebook Marketing Services
Facebook is undoubtedly the most effective and renowned form of social media. As Facebook
have introduced the new Ad platform, organizations are now able to trigger conversation with
their target audience and attain massive boosts in their branding and lead generation campaigns.
Unifox therefore, offers a full variety of Facebook Marketing Services as businesses can now
benefit from the power of social media by allowing the experts handle the marketing part.
Mobile Website Design and Development
The conventional scene of web browsing is swiftly altering. Today, penetration of smartphones
among the global population has opened the door to new must-have platforms for businesses that
is Mobile friendly web appearance. Traditional websites often produce clunky performances
when exhibited on smart-mobile devices. Unifox help companies to carve perfect mobile
websites and effectively achieve the desired performance over multiple mobile devices and OS.