International Business Management - Tesla Motors and Global Economy
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This article discusses the impact of global economy and technology on Tesla Motors, analysis of host country strategies and entry strategies, and social responsibility and action plan for Tesla Motors.
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Running head: INTERNATIONAL BUSINESS MANAGEMENT INTERNATIONAL BUSINESS MANAGEMENT Name of the Student Name of the University Author Note
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1INTERNATIONAL BUSINESS MANAGEMENT Part 1 – Background of Tesla Motors Profile of the company Tesla Motors is a multinational organization that has its operations in the automobile industry.TheheadquarterofTeslaMotorsislocatedinPaloAlto,California.The organization mainly specialises in the manufacture of electric cars and batteries with the help of its Solar City subsidiary. The company also manufactures solar panels that are used by different organizations. The production based plants of Tesla are located in Gigafactory near Reno Nevada (Tesla.com. 2019). The different types that are sold by the company mainly include, Model S, Model X, Model 3 and Model Y. Tesla Motors was established in the year 2003 by the engineers Marc Tarpenning and Martin Eberhard. Tesla Motors was joined by Elon Musk, Ian Wright and J.B. Straubel and they established themselves as the co-founders of the organization. The current CEO of Elon Musk had envisioned the organization an independent automaker and technology based organization that aims at making the products affordable for a large group of customers (Tesla.com. 2019). Effect of changes in global economy on Tesla Motors Impact of globalisation on Tesla Motors -Globalisation has a major impact on the ways by which Tesla Motors is able to develop the products and offer its services to the customers. The major goal that has been developed by Tesla Motors is based on maintaining sustainability in the global operations. Tesla Motors has been developing electric cars that are considered to be highly environment friendly in nature. The environmental factors are considered to be important for the manufacture of electric cars that can be offered to the customers. Elon Musk has aimed at promoting the products of Tesla with the help of effective advertising and promotions (Agarwal and Yadav 2015). The increase in global demands based on clean energy is also considered to be an important factor that is able to affect the operations of Tesla Motors. The international expansion based strategy that is developed by Tesla Motors is mainly related to the increase globalisation based activities in the industry (Fernie and Sparks 2018). The different car models of Tesla Motors that are offered to the customers that include, Model S, Model X. The process of energy generation and storage based activities are considered to be important factors that have an impact on the global operations of Tesla Motors. The highest amounts of revenues of Tesla Motors are generated from its operations in the US that is the domestic market. Globalisation has been able to
2INTERNATIONAL BUSINESS MANAGEMENT increase the needs of the organization based on proper international expansion in different countries (Coe and Wrigley 2017). Impact of technology and international business –The major purpose of the operations of Tesla Motors is based on the effective promotion of energy innovation. The most significant goal of Tesla Motors is to achieve the goals without any negative effects on the external environment. The development of innovative green cars based production is the most significant objectives of Tesla Motors. Tesla Motors has implemented innovative and modern technologies in order to bring major changes in the automobile based industry. Implementationofmoderntechnologiesarerelatedtohighlevelsofstakesforthe organizationaslevelsof investmentsthataremadeby TeslaMotors.TheAutopilot technology has been implemented by Tesla Motors in the year 2015 and this has been a major change in the operations of organizations (Hanson et al. 2016). The demands of customers are also considered to be an important factor that needs to be considered in order to implement the technologies. The innovative technologies have also changed the behaviour of customers and the ways by which they treat the cars. The use of Autopilot technology had however shown some frightening results. The customers had developed a notion that the cars are autonomous in nature. This had caused huge number of accidents. The autonomous vehicle is an important technology that is considered by many different organizations (Gibson and Warren 2018). The vehicles of Tesla Motors are however not able to provide autonomous technology to the customers. The competitors of Tesla Motors in the industry have also aimed at implementing the autonomous technologies in the cars. The CEO of Tesla Motors, Elon Musk has announced that the cars of the organization will be totally equipped with the driverless technologies. General Motors who is a major competitor of the organization that has implemented automation based technology in its cars. Mercedes Benz has also applied DrivePilot in the cars. Nissan has implemented ProPilot in different car models (Sigler, Searle and Martinus 2018). The advancement of technologies has been able to depict that hands-free driving will soon become common in different cars that are developed by various organizationsin the industry. TeslaMotorshas been quitesuccessful in pushing the competitors in order to implement electrification in the products. General Motors has however beat Tesla Motors by developing the mass market based electric vehicles to a large group of customers (Sigler, Searle and Martinus 2018). The analysts have said that more than 50 percent of total number cars that are sold in the automobile industry will be based on electric technologies. The steps that have been taken by different competitors in the industry
3INTERNATIONAL BUSINESS MANAGEMENT have been able to affect the development of electric cars that are offered to the consumers (Gibson and Warren 2018). Part 2 – Analysis of host country strategies and entry strategies As discussed by Rowe, Turner and Waterton (2018), Tesla Motors has always provided major levels of importance that is based on the methods by which the company aims at expanding its processes in different countries. This process is mainly based on the methods by which the organization aims at increasing its presence in the automobile based industry. The country that can be chosen for the further expansion based operations of Tesla Motors is Australia. The emerging market will be able to provide major levels of opportunities based on the ways by which the company can increase the revenues and profitability as well. The organization can thereby plan to enter Australia with the help of its products and services. The automobile industry of Australia will be able to affect the expansion plans of Tesla Motors in different parts of the world (Mathews et al. 2016). Comparison of home country and foreign country The home country and foreign country of Tesla Motors can be analysed with the help of the differences that exist between the cultures of the two countries. Hofstede’s cultural dimension model can be implemented in order to analyse the differences that exist between Australia andUS. This analysis will be able to play a key part in the methods by which Tesla Motorscan develop the strategies that can be implemented by the organization inAustralia (Strizhakova and Coulter 2015). Comparison between the cultures of Australia and Australia Power distance –The power distance based score of Australia is 36 which implies that the hierarchies are established in the organizations based on convenience.The power distance score of US is 40. This is able to depict that the hierarchies are not an important part of organizations in the US society. The flat structure has been implemented in the US companies(Prato 2016). Individualism –The score based on individualism of Australia is 90, which is able to depict that the society is able to develop a highly individualist type culture. The society of Australia is loosely knit in nature.The individualism score of Australian society is 91. The
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4INTERNATIONAL BUSINESS MANAGEMENT individualist traits in this society are high and the preferences related to belonging in the society are quite low like that in Australia(Raina and Roebuck 2016). Masculinity –The score related to this dimension is 61 and it depicts that the society of Australia is Masculine. The Australians seem to be proud of the achievements and success that are gained.The score of US society in the third dimension is 62. The US society can also be considered to be masculine in nature(Saucier et al. 2015). Uncertainty avoidance –The reactions that are provided by the people in Australian society is a part of the uncertainty avoidance dimension. A score of 51 has been gained by the Australian society on the fourth dimension.The score of US society in the fourth dimension is 46 which depicts that the medium or low preference for uncertainty avoidance in the organizations(Hofstede-insights.com 2019). Long term orientation –The score that is received by Australian society in fifth dimension is 21. A normative culture has been developed in the society.US society has gained a score of 26 in the fifth dimension. The determination of the US culture is quite tough and is able to affect the methods by which organizations function in the country(Hofstede- insights.com 2019). Indulgence –Australia has received a score of 71 in the sixth dimension and this can portray that the society is highly indulgent in nature.The indulgence based score of US society is 69. The US society has a sense of optimism which leads to the normative scores (Hofstede-insights.com 2019). The analysis of six different cultural dimensions of Australia and US has been able to portray that the differences in cultures of the two countries are of medium levels. The hierarchical levels within the organizations operations of the two countries are different. The nature of individualism in the societies also have low amounts of differences. Masculinity levels in the societies have been able to affect the societies in a huge manner. The differences in long term orientation levels of the societies of Australia and US are also huge. This is able to depict that although Tesla Motors is able to provide major growth opportunities to Tesla Motors, the differences in cultural activities are quite evident(Hofstede-insights.com 2019). Market entry strategy implemented by Tesla Motors
5INTERNATIONAL BUSINESS MANAGEMENT As discussed by Watson IV (2018), the market entry strategy that can be implemented by Tesla Motors is termed as wholly owned subsidiaries. The wholly owned subsidiaries based methods is mainly related to the development of its factories and facilities in the new market area. This will be able to help the organization in increasing its presence in the international automobile industry. The method of greenfield investment can be implemented by Tesla Motors in order to develop its processes in the automobile industry of Australia. The organization will be able to develop new constructional and operational facilities in order to start its operations in Australia. As opined by Tulung (2017), the process of greenfield investments is quite long and is able to affect the ways by which a major international organization like Tesla Motors can start its operations in a different country. Tesla Motors will be able to continue its profitable processes in the automobile industry with the help of proper development of facilities and factories The entry of Tesla Motors in the highly competitive automobile industry of Australia is considered to be a major factor that is able to influence its processes. The strategy based on entry of the organization will have an impact on its future operations in the automobile industry and the number of customers that can be acquired by the organization as well (Hitt, Li and Xu 2016). Benefits –The benefits that are related to the development of Tesla Motors in the automobile industry of Australia are based on independence that can be gained by the organization in its effective operations. The company will be able to develop a fresh customer base with the help of its successful development of factories and facilities (Laufs, Bembom and Schwens 2016). Pitfalls –The major disadvantage of the market entry approach is related to the requirement of high levels of investments in order to continue the operations. The time required to start the international operations of Tesla Motors is also high (Laufs, Bembom and Schwens 2016). Actions undertaken to maintain the international operations of Tesla Motors The alternative actions that can be implemented are mainly based on the ways by which the company can develop training programs in order to help them to adapt to the changes that have taken place in the culture and automobile industry operations of Australia. The cultural differences can cause major issues in the ways by which the employees of Tesla
6INTERNATIONAL BUSINESS MANAGEMENT Motors will be able to provide their services to the organization. The organization can include more local employees within the organizational operations (Yayla et al. 2018). This will be helpful for reducing the effects of cultural changes on Tesla Motors and its operations as well. I would develop different types of training activities that will be based on various parts of the operations. The employees will be included in the training process and senior managers from the headquarters of Tesla Motors will be provided the responsibility related to the training. The alternative actions will be able to play a major part in the ways by which the company is able to maintain its sustainability levels in the competitive automobile industry of Australia (Laufs, Bembom and Schwens 2016). Part 3 – Social responsibility and action plan A major multinational automobile organization like Tesla Motors has to face major issues based on the way by which the company needs to fulfil the social responsibilities in an effective manner. The company has to face issues related to human rights, corruption, labour issues, gender equity based issues, economic development and health development related issues, community development and skills and education. Corporate governance of the organization is considered to be an important factor that is related to the effective operations of Tesla Motors in the automobile industry of Australia. The stakeholder theory is considered to be a key factor that has an influence on the issues that can be faced by Tesla Motors. The purpose of operations of Tesla Motors in a foreign country will be based on the levels up to which the organization is able to satisfy the stakeholders in an effective manner. The interests of stakeholders need to be taken into consideration in order to maintain its sustainable operations in the industry. CSR or corporate social responsibility is considered to be an important factor that is related to the operations of different international organizations. The CSR based strategy of Tesla Motors is based on the concept related to value that is provided to the customers, employees, communities, investors and governments. The company has always aimed at doing the right thing in order to fulfil their social responsibilities. The sustainability based priorities of Tesla Motors in its operations in the US has a major impact on the communities, environments and economies of the countries. The company has developed the CSR strategies of Tesla that are mission driven and are related to the responsibilities that it has and its impact on the team members, customers, communities,
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7INTERNATIONAL BUSINESS MANAGEMENT shareholders and suppliers. The action plan can be developed by Tesla Motors in order to fulfil the social responsibilities that need to be fulfilled in the expansion operations in US. Action required Strategic linkWhowilldo this? By when?Wherewillit be reported? Development of CSR plans. Helpfulin developmentof operationsof Tesla Motors. Human resource manager 1 yearTothehuman resource management department. ProvidingCSR responsibilities to employees. Helpfulin engagingthe communitiesin theoperations ofTesla Motors. Human resource manager 1 yearHuman resource department Providing value tothe stakeholdersof Tesla Motors. Provides supporttothe operationsof Tesla Motors. Operations manager 1 yearOperations management department
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