Marketing Management for Tesla Motors

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction and about the company..............................................................................2
New product based ideas for Tesla................................................................................2
Selection of target market for the new product of Tesla................................................4
Development of positioning map...................................................................................5
Recommendations based on objectives, strategy and the tactics of pricing..................6
Use of IMC tools for the product...................................................................................8
Type of advertising strategy to be used..........................................................................9
Conclusion....................................................................................................................10
References....................................................................................................................11

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Introduction and about the company
Tesla Motors is an American organization which operates in the energy and
automotive based industry of the country. The headquarter of Tesla Motors is located on the
Paulo Alto, California. The organization mainly specialises in the electric car manufacturing
activities and manufactures other products like, solar panels. Tesla has been operating many
productions based and assembly related plants which include, Giga-factory 1, Nevada. The
major manufacturing based facility of Tesla is thereby located in California (Tesla.com.,
2018). The different models which are currently sold by Tesla in the market mainly include,
Model X, Model S, Mode 3. Tesla was established in the year 2003 by two engineers Marc
Tarpenning and Martin Eberherd. The organization was joined later on by Ian Wright, J.B.
Straubel and Elon Musk who had acquired the position of co-founders within the
organization (Tesla.com., 2018).
The portfolio will be based on an idea which will be provided based on the launch of
a new product by Tesla in the automobile market. The target market which is the most
suitable for the product will be analysed and further positioning of the organization will also
be provided.
New product based ideas for Tesla
Tesla is known in the automobile industry for manufacture and production of electric
cars which are environment-friendly in nature. The organization has been producing different
types of electric car based models which have been able to provide an effective position to
Tesla in the industry. The transition which is being made by the automobile industry towards
usage of sustainable industry is considered to be a major part of operations of Tesla in the
market (Abidemi, Halim & Alshuaibi, 2017). The organization has been able to provide
solutions based on energy based requirements of automobile industry with the help of

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different products that are developed by Tesla. The effective products which are thereby
offered by the organization currently in the market are Model S, Model X, Model 3. These
models have reduced the need for different types of fuels which are used by other cars. The
energy source which is used by the cars in order to operate is based on electricity (Aghaei et
al., 2014). The organization can however be provided with new solutions in order to improve
the products which are already offered in the market. The five different ideas which can be
suggested to Tesla Motors are as follows,
Tesla Motors can think of implementing energy-storing panels within the body
of the electric cars. The batteries which are present in the cars can be quite
heavy and can be quite inconvenient as well. The storage of energy by the
body panels is considered to be a major way which can be implemented in
order to improve the products.
Tesla can further attach air-bags underneath cars which will be helpful in
stopping the vehicles before an accident occurs. This will play a key role in
increasing the levels of safety of the cars.
Tesla can also attach the technology of Augmented Reality or AR in the
dashboards. The dashboard will be able to provide real-time based information
to the drivers so that they are able to avoid accidents from the cars which are
arriving from the opposite side.
Self-driving cars based technology can be implemented by Tesla in order to
enhance the cars which are operated by the company. The self-driving cars
will be able to park and drive themselves without any human intervention.
Tesla can be recommended to develop cars with technologies which help them
to communicate with each other. The cars which are based on this technology