Sustainable Management and Marketing at Intrepid Travel

Running Head: Sustainable Management and Marketing
Intrepid Travel
Sustainable Management and Marketing

Sustainable Management and Marketing 1
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................3
Planning...........................................................................................................................................4
Intrepid Travel’s goal setting practices and plans........................................................................5
Travel Approach..........................................................................................................................5
Sustainability approach................................................................................................................6
Human Resource Management........................................................................................................7
Leadership........................................................................................................................................9
Value Chain and Technology........................................................................................................11
Recommendations..........................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Sustainable Management and Marketing 2
Sustainable Management
Executive Summary
Management includes various activities which help in developing strategies to attain objectives
of an organisation. Under this report, management activities of Intrepid Travel will be covered
for analysing the effectiveness of managing functionalities performed by the management team
of the organization. With context to the organizational management department, opportunities
for the organization for expanding its business in the global market will be discussed and along
with this, the impact of external environmental factors will also be covered under this report in
relevance with the functionalities of the Intrepid Travel. Apart from this, global competitive
analysis and other relevant analysis will be conducted for analysing the effectiveness of the
organizational management functionalities. In the last phase of the report, relevant
recommendations will be provided to the organizational context for improving their performance
as well as to attain appropriate competitive advantage in the global tourism industry.

Sustainable Management and Marketing 3
Introduction
Intrepid Travel is an adventurous tour operator company. It is largest amongst the world in terms
of small level companies of tourism industry. The company offers more than 1500 routes and
destinations in approximately 120 countries. Asia, Latin America, North America, The Middle
East, Antarctica and Europe are some of the attractive destinations. Organization's major concern
is to promote the adventurous tourism across the globe and it is a responsible tour operator
company regulated under United Nations Global Compact. In 2016, company distributed $5
million for improving the healthcare facilities, human rights, child welfare, etc. Organization was
found in 1988 by two Australians and its headquarters is situated in Melbourne, Australia. With
its effective and responsible functionalities, organization has been awarded many times and Ernst
and Young Entrepreneur of the Year award, 2002 and Winner of the PATA (Pacific Asia Travel
Association) Gold Award for Corporate Environmental Programme, 2007 are some of the
biggest achievements of Intrepid Travel. Organization has developed its effective position in the
adventurous tourism industry across the globe and more than 1600 employees are linked to the
organization for improving and maintaining its image in the global tourism industry.