Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry

Intrepid Australia is a leading adventure travel company that offers grass root type trips and supports responsible tourism. Founded in 1988, it is the world's largest small group adventure travel company and operates in Australia and worldwide. Its unique products and services include adventure tourism, such as cycling, sailing, trekking, polar activities, and wildlife. Intrepid stands in the tourism distribution system as a retailer, providing tour packages directly to customers. The tourism industry faces trends such as unique experiences, mobile booking, online feedback, and solo travelers, as well as challenges such as higher taxes, increasing fuel prices, security and safety, and political conditions. To mitigate risks, Intrepid has a sustainable development plan, planned investments, and promotes responsible tourism.

INTREPID AUSTRALIA

Nature of Tourism
• The nature of the Intrepid is
understood to be as an adventure
providing company.
• It is a company that provides the trip
that are of grass root type.
• They are one of the greatest
supporters of responsible tourism.

History and background of Intrepid
• This firm was founded by two Australians
named Geoff ‘Manch’ Manchester and
Darrel wade in the year 1988.
• It was a part of PEAK Adventure Travel
Group which was a joint venture of TUI
group and Intrepid Group (Cogswell,
2015). They separated back in the year
2015.

Market Position and its major competitors
• It’s the world’s largest small group adventure
travel company. It is a major player in Australia
and operates in a group that is having good
image in the market. They have been a crucial
player in the industry over two decades.
• Major competitors of Intrepid include Intro
Travel Excellent, Cosmos, G Adventure, Top
Deck, Ultimate Travel, Contiki, Globus etc.

Product and services that makes Intrepid
Unique
• In many types of products and services
that Intrepid offers, there are some which
makes it unique.
• Its product and services related to
adventure tourism makes it unique
especially the products like cycling,
sailing, trekking, polar activities and
wildlife.

Relationship with other organisations
• For many years they have been a part of
the group which included partners of TUI
group. The groups name was PEAK
Adventure Travel Group.
• Presently the group has its partnership
with Gekos adventure, Adventure tour
Australia, Peregrine Adventures, Urban
Adventure and The family Adventure
Company.

Intrepid position in the tourism distribution
system
• Distribution System is basically considered as
channels through which the people can avail the
tour program (The Travel distribution system, 2018).
• There are four levels of companies using which a
customer can avail the services namely
Wholesalers, retailers, ITO and suppliers. Intrepid
stands in the distribution system as a retailer. They
are the direct players in providing tour packages to
the customers.

Trends and Challenges faced by tour
industry
Trends Includes:
• Unique experience
• Mobile booking
• Online feedbacks
• Solo travellers

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Challenges Includes:
• Higher taxes
• Increasing prices of fuel
• Security and safety
• Political condition

Risk mitigation measures or
recommendations
Risk Mitigation measures Includes:
• Sustainable development plan
• Planned investments
• Responsible tourism

Conclusion
• Tourism industry has grown at a much
faster rate. This has provided good
opportunities for the firms like Intrepid.
• This firm is providing tour packages at
lowest of prices. It is the largest small
group of Travel Company that is
operational in all around the world.

References
• Cogswell, D., (2015) Retrieved from: https://
www.travelpulse.com/news/tour-operators/in
trepid-group-and-tui-group-end-peak-adventu
re-travel-group-joint-venture.html
• The Travel distribution system, (2018)
Retrieved from: http://
www.tourism.australia.com/content/dam/ass
ets/document/1/6/w/u/c/2002116.pdf