This report discusses the sustainable marketing activities of Intrepid Travel Group in the adventure tourism industry. It covers their marketing mix, target audience, and comparative analysis with competitors. The report also provides recommendations for the company to improve their business objectives.

Guidelines for Marketing assignment (Assessment 1)

Conduct a marketing analysis of Intrepid Travel, including the marketing background, strategies, and sustainability practices. Compare the marketing mix to competitors and make recommendations for improvement.

Read about the sustainable marketing activities of Intrepid Travel Group in the adventure tourism industry. Learn about their marketing mix, target audience, and comparative analysis with competitors.

Sustainable Management & Marketing | Desklib

Sustainable Management & Marketing

Marketing 

This report covers marketing strategies of Intrepid Travel Group, a company providing qualitative adventurous tourism services in more than 100 countries. It includes marketing mix techniques, competitive analysis, and sustainability practices.

Hartpury University and Hartpury College

Leadership Management

Marketing

Intrepid Travel: Sustainable Management and Marketing

Professional Development

Report on Sustainable Management

Sustainable Management Running Header: Sustainable Management Sustainable Management Authors ID: Authors Name: Contents Introduction 3 Planning 3 Vision of Intrepid Travel Sustainable Management Authors ID: Authors Name: Contents Introduction 3 Planning 3 Vision of Intrepid Travel Sustainable Management Authors ID: Authors Name: Contents Introduction 3 Planning 3 Vision of Intrepid Travel Sustainable Management Authors ID: Authors Name: Contents Introduction 3 Planning 3 Vision of Intrepid Travel Sustainable Management Authors ID: Authors Name: Contents Introduction 3 Planning 3 Vision of Intrepid Travel Sustainable Management Authors ID: Authors

Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management of Intrepid Travel

Intrepid Australia is a leading adventure travel company that offers grass root type trips and supports responsible tourism. Founded in 1988, it is the world's largest small group adventure travel company and operates in Australia and worldwide. Its unique products and services include adventure tourism, such as cycling, sailing, trekking, polar activities, and wildlife. Intrepid stands in the tourism distribution system as a retailer, providing tour packages directly to customers. The tourism industry faces trends such as unique experiences, mobile booking, online feedback, and solo travelers, as well as challenges such as higher taxes, increasing fuel prices, security and safety, and political conditions. To mitigate risks, Intrepid has a sustainable development plan, planned investments, and promotes responsible tourism.

Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry

MANAGEMENT. Name yt6tyctyvty

This document provides an analysis of the macro and micro environment of Intrepid Travel, the world's largest small group adventure tour company. It discusses the company's competitive advantage, generic and growth strategies, and provides strategic recommendations.

Sustainable Management & Marketing

About This Document

Intrepid Travel: Sustainable Management and Marketing

Report on Sustainable Management

Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management of Intrepid Travel

Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry

MANAGEMENT. Name yt6tyctyvty

International Strategic Management

Sustainable Management & Marketing

About This Document

Intrepid Travel: Sustainable Management and Marketinglg...

Report on Sustainable Managementlg...

Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management of Intrepid Travellg...

Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industrylg...

MANAGEMENT. Name yt6tyctyvtylg...

International Strategic Managementlg...

Intrepid Travel: Sustainable Management and Marketing

Report on Sustainable Management

Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management Running Header: Sustainable Management of Intrepid Travel

Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry

MANAGEMENT. Name yt6tyctyvty

International Strategic Management