Introduction to Management - McDonald's

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INTRODUCTION TO MANAGEMENT
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INTRODUCTION TO MANAGEMENT-McDonald’s
Q1. Brief History
Founded in 1948 by Maurice McDonald and Richard McDonald, McDonald’s has risen
to become America’s top food company and the best restaurant chain globally. The global retail
chain has its headquarters based in San Bernardino, California (Delahaye et al.,2009). The
restaurant was later franchised through the introduction of Golden Arches Logo in 1953 at
Arizona. The Company’s first franchise agent was Ray Kroc who joined the company in 1953.
Ray Kroc would later purchase the company from the McDonalds in 1961 for $2.7 million.
Currently, the company's global headquarters are based in Chicago as from 2018. McDonald’s is
currently present all over the world with over 36000 restaurants operating in 120 countries
(Rosenberg, 2019).
Q2. Purpose of McDonald’s
As an organization, McDonald's has a purpose behind its formation and global expansion.
The company aims at becoming the favorite place for customers and their way to drink and eat.
Therefore, the company aims at continuously enhancing the experience of its customers by
continually improving its operations (Gerhardt, Hazen and Lewis, 2014).
Organizational values
Exceptional Customer experience
The company understands clearly that customers are the main reason behind its existence.
I a bid to offer exceptional customer experience, the company offer superior services and high-
quality food at great value and in a welcoming and clean environment. Therefore value,

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cleanliness, service, and quality is the company's goal towards its customers
(Corporate.mcdonalds.com, 2019).
Continuous improvement
McDonald’s is an organization that strives to improve its services and operations
continuously. The company aims at responding to changing system, employee and customer
need through continuous innovation and evolution (Corporate.mcdonalds.com, 2019).
Growing businesses profitably
McDonald’s has a responsibility towards its shareholders. In achieving this, the company
aims at providing sustainable growth through a focus on the health of the organization's system
and its customers.
Giving back to the community
Giving back to the community is a major area of focus for the organization. McDonald’s
aims to engage in charity work help make the world a better place and support its customers in
building better communities (Corporate.mcdonalds.com, 2019).
Incorporation of ethical practices in operations
Ethical operation is one of the areas the organization focuses on. McDonald’s
incorporates integrity, honesty, and fairness in all its operations.
Belief in the McDonald’s system
The company highly believes in its organization’s system. This achieved through
balancing the interest of the employees, suppliers, and owners(Corporate.mcdonalds.com,
2019).
Commitment to its people