Samsung's Strategic Management

This assignment delves into Samsung's strategic management practices. It examines the company's evolution from a small trading organization to a global conglomerate, highlighting its key values, product range, and competitive advantages. The analysis also addresses organizational control issues faced by Samsung, particularly its shift from a bureaucratic structure to a more innovation-driven model. The assignment concludes with an assessment of Samsung's overall strategic performance.

Running Header: Strategic Management
–
Strategic Management
Authors ID:
Authors Name:

Strategic Management
Contents
Introduction.................................................................................................................................................3
Problem Statement......................................................................................................................................4
Conclusion...................................................................................................................................................4
References...................................................................................................................................................5

Strategic Management
Introduction
Mechanism of planning, controlling, monitoring, analyzing and assessing and which are
also considered as the most essential for the business entity to attain the desired goals and
objectives. The below executed is the analysis of the business entity Samsung which is a Korean
multinational corporation and is dealing in consumer electronics. Samsung is a Korean
organization which has made a modest start as a small trading organization in 1938 has today
developed as a world-class present day enterprise. Before the end of 2014, Samsung worked in
more than 84 nations through more than 213 workplaces over the globe and utilized somewhere
in the range of 320, 000 people. The organization's portfolio traverses hardware, overwhelming
businesses, monetary administrations, chemicals, administrations and others (Samsung 2017). Its
organizations are far reaching that stretch out finished semiconductors; propel innovation, high
rise and plant development, design, petrochemical, medication, lodgings and substantially more.
At Samsung, ability, and innovation are guided after fulfilling the financial objectives to
likewise contributing towards making a superior worldwide society. Brilliance is among the
center estimations of the organization which is clear from the way that in 2015 Samsung
Hardware possessed the thirteenth position in Fortune Worldwide 500.
It has also been noted that under the authority of Mr. Gracious Hyun Kwon, Bad habit
Executive, and President, the organization has topped the charts in the general cell phone and
PDAs portions amid Q3 2015 holding pieces of the overall industry of 19.0% and 23.2%
individually according to rankings of the exploration firm Counterpoint. Despite getting an
extreme rivalry from its adversary Apple, the organization has still figured out how to be the
world's biggest versatile vendor.
As a brand, Samsung has been positioned at the seventh place in "Best Worldwide
Brands 2015." The advance of the brand is clear from that it remained at seventeenth place amid
2011. Samsung's present market position can be credited to its center esteems, arranged business
moves, tight control over inventory network exercises, and its system to harvest points of interest
of experience bend economies.
The organization is the biggest producer of cell phones and smart phones. On the basis of the
research which has been conducted on the company reports, it has been concluded that in July
2017, the market estimation of the Samsung hardware ascends by the US $316 billion
subsequent to overwhelming Intel group. The organization is a noteworthy manufacturer of
electronic components, for example, lithium- batteries, chips, and flash-memory (Lawaspect
2017). The business entity is a multinational corporation and deals in a diversified range of
consumer electronics products. Samsung has a wide range of electronics and consumer products
from which cell phones have been considered as one of the biggest categories in which the
company deals. This product line is considered as very much significant for the business entity

Strategic Management
the company enjoys a large market share due to this product range and also a competitive
advantage is attained. The products range of the entity involves home appliances, for example,
TVs, monitors, refrigerators, and washing machines and in addition key mobile
telecommunication products like cell phones and tablets. The business entity has maintained the
quality level and trusted a brand of key electronic appliances like DRAM and non-memory
semiconductors. Samsung promises to develop and deliver quality products and services that
improve convenience and encourage smarter ways of life for its clients around the globe.
Samsung is committed to enhancing the worldwide society through its steady quest for ground
breaking developments and esteem creation.
As observed "Inspire the world to create the future" is the principle vision, which has been
developed by the business entity and is also known as Vision 2020. This vision is at the core of
entity’s responsibility which is concerning the enhancements in innovation, products, and
solutions that motivates societies all over the globe to join the aspiration so as to develop a better
world which involves richer digital experiences (Researchomatic 2013). As the corporation
perceive the obligation as a creative leader in the global community, the business entity devotes
the efforts and resources to offering new esteems to the business and clients while satisfying
shared values of our employees and partners.
Problem Statement
Organizational Control Issues
At Samsung, the hierarchical plan was basically affected by the run of the typical Korean culture;
regularly represented by restrained, dictator and bureaucratic administration styles. Such an
organizational plan encourages top administration's obligation of vision on rest of the
organization in this manner facilitating control over exercises. Be that as it may, such an
authoritative plan not just adversely influenced the monetary objectives of the organization; it
likewise drew part of outer feedback to the organization announcing it to be non-creative and
laggard (Anderson, 2016). A revolutionary decision was taken by the organization for a
progressive choice to change its hierarchical outline from being a proficiency centered to a more
advancement situated association. The once hazard avoidance theory has been supplanted by an
authoritative plan which advances persistent experimentation and development. Throughout the
years, it has taught an authoritative culture of creating in-house mastery. The organization works
on a non-union rationality which was really the possibility of its author, Mr. Lee ByungChul.
Conclusion
In the limelight of the above-executed analysis, it has been concluded that Samsung is one of the
multinational corporation which is executing strategic management so as to attain competitive
advantage in this business environment. Moreover, the task involves a brief introduction and one
problem statement which is faced by the business entity.

Strategic Management
References
Anderson, D. L. (2016). Organization development: The process of leading organizational
change. Sage Publications.
Lawaspect, (2017). Samsung's Corporate Strategy and Competitive Advantage. Retrieved on 8th
September 2017. From
Researchomatic, (2013). Samsung's Sustainable Competitive Advantage, Retrieved on 8th
September 2017. From
Samsung, (2017). Samsung electronics in India, Retrieved on 8th September 2017. From .