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The Organisational Environment - Assignment

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Added on  2020-12-29

The Organisational Environment - Assignment

   Added on 2020-12-29

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The organisationalenvironment
The Organisational Environment - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................11.Nature and purpose of Samsung and difference between Samsung and Toyota.....................12. Impact of micro and macro environmental factors on Samsung and its ability to achieve itscorporate objectives....................................................................................................................33.Organisational theories that Samsung practices ......................................................................6CONCLUSION...............................................................................................................................7REFERENCES ...............................................................................................................................8
The Organisational Environment - Assignment_2
INTRODUCTIONOrganisational environment means that surrounding of a company which affects itsoverall performance, growth and operations. All those factor comes under environment whichaffects an organisation in directly or indirectly. In this present assignment Samsung company hasbeen chosen for assessment. Samsung is a south Korean multinational company of electronicproducts. It is a multinational conglomerate which also deals in medical equipments and homeappliances. Revenue of organisation is US $305 billion. In this present report Nature andpurpose of range of organisational types will be covered. In addition to this, all micro and macroenvironmental factors that affects an organisation will be described briefly. Furthermore, thisreport will also analyse the changes in internal and external factors with the help of SWOT andPESTLE model.1.Nature and purpose of Samsung and difference between Samsung and Toyota.Nature: Samsung is a south Korean multinational company whose headquarter is in SamsungTown, Seoul. Company has many subsidiaries but after entering in to many fields it has majorlyfocused on electronic items and mobile phones is its main source of income.(Sousa, Krot andRodrigues, 2018). It is a multinational conglomerate which also deals in medical equipmentsand home appliances. Samsung group has always focused on taking the world in to an innovativedirection. Samsung is one of those companies which has the highest manufacturing range of mobilephones and TV. It has around more than 400000 employees around the world. Its majorcompetitor in mobile phones is Apple and Nokia. Whereas, in other electronic items SONY,whirlpool and LG also gives a tough competition to Samsung. Samsung is a big multinational group which have offices in six of the seven continentsacross many countries.Purpose: Major purpose of company is to attain wide market in electronic industry. Currently,organisation has second position in mobile market, it faces major competition with Apple.Samsung has always focused on delivering high quality products and availing the latesttechnology to its consumers. In terms of brand loyalty, company has attained major of itscustomers base. 1
The Organisational Environment - Assignment_3

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