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Introduction - Brand resonance model: analyse your brand based

This research paper discusses the process of building customer-based brand equity and provides a blueprint for creating strong brands.

8 Pages369 Words90 Views
   

Added on  2023-01-19

Introduction - Brand resonance model: analyse your brand based

This research paper discusses the process of building customer-based brand equity and provides a blueprint for creating strong brands.

   Added on 2023-01-19

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Introduction
- Brand resonance model: analyse your brand based on the
six building blocks of the brand resonance model
- Building customer based brand equity: A blueprint for
creating strong brand
- Brand elements: analyse your brand based on the brand
elements
Introduction - Brand resonance model: analyse your brand based_1
Brand Resonance Model
Brand salience
Brand performance
Continue...
Introduction - Brand resonance model: analyse your brand based_2
Brand Resonance Model
- Brand imagery
- Brand judgments
Continue...
Introduction - Brand resonance model: analyse your brand based_3

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