Introduction - Brand resonance model: analyse your brand based

Introduction
- Brand resonance model: analyse your brand based on the
six building blocks of the brand resonance model
- Building customer based brand equity: A blueprint for
creating strong brand
- Brand elements: analyse your brand based on the brand
elements

Brand Resonance Model
 Brand salience
 Brand performance
Continue...

Brand Resonance Model
- Brand imagery
- Brand judgments
Continue...