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Introduction to Digital Marketing

   

Added on  2020-06-03

18 Pages6195 Words76 Views
Business DevelopmentMarketing
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Introduction to Digital Marketing
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TABLE OF CONTENTSINTRODUCTION.....................................................................................................................................3SIGNIFICANCE OF DIGITAL MARKETING.....................................................................................3STEPS TO SEARCH RANKING PERFORMANCE.............................................................................5PAY PER CLICK......................................................................................................................................7DIGITAL DISPLAY ADVERTISING.....................................................................................................8EMAIL MARKETING...........................................................................................................................12SOCIAL MEDIA.....................................................................................................................................13MOBILE MARKETING........................................................................................................................13ANALYTICS...........................................................................................................................................14STRATEGIC AND PLANNING............................................................................................................14CONCLUSION........................................................................................................................................15REFERENCES........................................................................................................................................17
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INTRODUCTIONDigital marketing is considered as one of most essential section for every business firmbecause it assist in developing business opportunities. It has been noticed that digital marketingis referred as marketing of products and services using different kinds of digital tools. In this, useof internet is also being referred to have better outcome. With an application of digital tools theproducts and services awareness can be developed within target market. Digital marketing'sdevelopment since the 1990s and 2000s has changed the way brands and businesses usetechnology for marketing. In this, companies can focus on effective visual presentation so thatgoals and objectives can be accomplished (Andrews and Shimp, 2017). In present report, the digital marketing application within Apple will be discussed. Withan effective understanding of key values related to digital marketing the overall practicesignificance can be advanced. In present study the information about tools and technologiesrelated to SEO will also be presented in order to have appropriate outcome. Along with this, PPCstrategy significance in business development will also be referred properly as it will assist inmeeting key goals and objectives. Digital marketing advertising also promotes a business valuewithin market so such aspects will also be covered within the study. SIGNIFICANCE OF DIGITAL MARKETINGDigital media marketing is considered as method that allows to have effective promotionof business. In addition to this, it can be said that it is a form of marketing which allows to havepromotion of products and services with an effective use of digital tools. It means the customerreach can be advanced effectively with an appropriate use of digital marketing. The keyobjective is to promote brands through various forms ofdigital media (Dahlén, Lange and Smith,2010).Digital marketingextends beyond internet marketingto include channels that do notrequire the use of the internet. By having an effective consideration of such values the businessfirm like Apple can easily advertise its products and services. For example, information aboutIphone X can be advertised on diverse digital tools. It will attract more and more customers withan effective use of content and visualisation. With an application of diverse measures theperformance of Apple can be advanced in desired manner (Kehinde, 2011). In addition to this, it can be said that traditional marketing technique is also beingadopted by Apple in order to have better promotion of products and services. It is considered askind of promotion and advertising technique used by companies. In this, business firm focuses
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on the print advertisement, newsletter, etc. With an application of key traditional values thecompany is targeting its customers (Gambetti, Graffigna and Biraghi, 2012). Along with this,traditional marketing also cover television advertising in order to have better promotion ofbusiness activities. In this company currently focused towards providing information aboutfeatures of IPhone and other products. It will advance the opportunities for the organisation sothat goals and objectives can be accomplished. In present era the opportunity for digital marketing is highly impressive within Applebecause it allows to lead business towards impressive level of success. In addition to this, it canbe said that by having an effective consideration of digital marketing the Apple can attainnumber of benefits. It has been noticed that cost of advertising can be reduced as compared totraditional methods. Advertising on pages, magazine and radio demands a high cost due toprinting and other material (Percy, 2014). It affects the overall outcome in desired manner somanagement need to ensure about it significantly. Moreover, the performance and effectivenesscan be measured in more desired manner so that better outcome can be accomplished. Use oftraditional methods needs complex process of collection and analysis. But in respect to digitalmarketing it can be said that by analysing the traffic on online platform the performance andeffectiveness can be measured properly. Along with this, Apple can also use digital analyticaltools in order to ensure about the promotional campaigns (Vel and Sharma, 2010). It has been witnessed that real time results can be attain by the Apple through effectiveapplication of digital marketing. With a consideration of digital tools the company can easilyhave notification in respect to number of subscribers, peak trading times, conversion rates, etc.By having an effective evaluation of such values the issues in terms of business can be overcomeeffectively (Armstrong and et.al., 2015). Digital tools also allows to have brand developmentopportunities. It clearly indicates that with an application of tools and maintaining the qualitycontent on web portal the customers can be targeted in more desired manner. Adding value totarget audience can provide significant value and lead generation opportunities. There are various digital marketing channels on which company can focus for sustainabledevelopment. Classification of channels can be as search engine optimisation, pay per click,email and video marketing. With an effective consideration of such values the overall applicationof digital marketing can be advanced in significant manner. By having an appropriate referenceof such channels the performance of business can be boost at the online platform. Accessibility
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