INTRODUCTION TO MANAGEMENT: SINGAPORE AIRLINESindirectly as if the overall economies of countries destabilizes it can affect the GDP of countries and hence people may become more concentrated in their expenditure for extensive travelling.[ CITATIONOvi131 \l 1033 ] Although SIA utilises best pricing strategy, it is possible that to some extent strategy also might not prove fair. Socially, the company has to face many challenges as operations of SIA are not limited in few countries only. For example, tourists travelling to far country with altogether different culture and language, it might become difficult for them to understand and take assistance from flight attendants during their long journey. Thus SIA requires appointing attendants who are well conversant in different language and culture which requires a huge expenditure to spend significant amount in staffing and for the management who are able to take initiatives.[ CITATION Pes15 \l 1033 ]Climatic threat has also been prominent in airline industry as any weather disruption like earthquakes, flood, or any other uncertainty in climate can lead to cancellations in flights relating those countries. On the other hand increased concern for environmental friendly services among passengers is increasing in a significant way which makes it a priority concern topic for the management part.[ CITATION Tog11 \l 1033 ] Global warming issues have affected and have been taken into consideration by many industries due to which airline industries have also started undertaking carbon reduction processes to assimilate their part of corporate social responsibility (CSR). SIA lacks some reputation here as it has been slow in responding in this case and hence is been demanded to rise in global prospective from customers.[ CITATION Sin171 \l 1033 ] In gigantic market of airline industry where people prefers air travelling, mainly in top marketplace, the main arena in which competition is played relates to technological innovations. For this, airline industries spends considerable amount in research and programming division not only to provide technological assistance and comfort to passengers but also to evoke a sense of security among them. Technological factors is far superior in case of SIA as it holds youngest fleets of aircrafts and is a self-righteous holder in adopting new and innovated recliningseats, entertainment systems, headsets, etc. and is still improving on this ground by adopting new and advanced ways. For booking tickets online, the technological factor has great influence and SIA holds good position as it provides great support to its customers by providing easy and correct way of choosing their preference regarding price and class.[ CITATION Sin172 \l 1033 ] Although countries with poor internet connectivity might not be able to utilise this service and can get astray from SIA which might led in losing customers for the company in those areas. Changes in governmental rules and regulations can impact the business politically. The organisation has to take permissions from the 3

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