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Introduction to Marketing Assignment (Solution)

   

Added on  2021-06-30

13 Pages3820 Words81 Views
Introduction:Marketing is a collection of systems, activities, and processes for creating, connecting,disseminating, and exchanging one-of-a-kind offers that support clients, partners, and society asa whole. According to (Kotler, 2012, p.50), marketing is linked to the science and the arts ofmaking, discovering, and providing value at a profit with reference of requirement of objectiveaudience.Marketing orientation implies a company's ideology, focusing on the inventing andfulfilling consumers' wants and expectations through its goods. Marketing process involvesdefining market opportunities, choosing target markets, creating a specific marketing mix andmanaging marketing effort (Jobber and Chadwick, 2012, p. 66).The learner allows the use ofvarious macro- and micro-level environmental analyses. The learner will also explore the needfor market segmentation and the way to lead the target group-related identification and completespecification.The learner focuses on the key elements of both the original and the expandedmarketing mix, according to the analysis of buyer's behaviour. The marketing mix includes thelaunch of the PLC concept, new product growth, pricing strategies, delivery patterns as well asadvertising mix. In this report Coca-cola, UK was chosen as a case study.EXPLAINING THE VARIOUS FUNCTIONS OF MARKETING AND THEIR INTERACTION WITH THE OPERATING DIVISIONS OF AN ORGANIZATION:Explaining the numerous main functions and duties of Coca-marketing Cola's department:Coca-Cola is one of the top soft drink companies in the UK which explicitly uses the roles andresponsibilities of its marketing feature. Coca-Cola recognizes and supports parents' positions, asthey concentrate on making the best food choices for their own children.Coca-Cola's marketingfeature roles and responsibilities rely on two marketing environment styles known as the microenvironment and macro environment (Kotler and Armstrong, 2013, p.78). Another essentialmarketing role duty doesn't sell Coca-Cola to young people under the age of 12.The micro environment consists of numerous factors such as the company, customers, suppliers,competition. The business has good ethics in the case of the micro world, such as treating people

well, helping people thrive and providing people with a fulfilling life.Through their success,Coca-Cola excels, builds skills and works towards career goals (McDonald and Wilson, 2011,p.44). Coca-Cola focuses on brand love, according to consumers, and they believe that consumerloyalty will increase the improvement of their market position in the long term. A safe, healthy,and ethical supply is essential for success in Coca-Cola. For the rivalry, Coca-Cola participatesin competition with Pepsi with the costing strategy since in 2011 Pepsi had net revenue-relatedgrowth of 14 per cent. Pepsi markets the same styles of goods to consumers and is Coca-Cola'snumber one rival (Coca-Cola UK, 2016).Figure Micro Environment(Source:Hammelet al.p. 35)Various variables in the macro world, such as political, economic, social, technological,environmental, and legal, influence Coca-marketing.POLITICALPolitical impact causes regulatory changes such as including nutritionalproduct information on packaging that fluctuates exchange rates thatcould result in losses during overseas trade and commodity supply(Anderson, 2012, p. 134).ECONOMICALCoca Cola's retail revenues had tremendous positive impact in the UK's2010 recession. The accumulated sales of three separate Coke brandsreached EUR 1 billion and this was the first time this event occurred.SOCIALSocial factors increase consumer interest in healthy lifestyle as well as

basic awareness of sugar- or fat-related nutritional data.TECHNOLOGICALWith reference to (Kotler and Pfoertsch, 2010, p. 80), technology is thefastest-changing force generating bulk of marketing effect. Technologyimplements product upgrading according to the needs of the consumeras the old technology gets outdated.ENVIRONMENTALOn ground factors poses a challenge to the use of locality friendly andsustainable products when packaging is required. Coca-Cola cans andbottles also explain the recyclable process and the correct disposalprocedure for the cans and bottles.LEGALLegal considerations may both have a positive and a negative effect.Changes in sales status and corporate tax change Coca-Cola's financialsituation. The rise in different taxes may have a negative impact on cocaCola. The changes in income tax gained on overseas earnings will havean effect on Coca-Cola's financial performance, as per the US taxsystem.Explaining the way of roles and responsibilities of marketing to relate with widerorganizational context:In prospective of a wider Coca Cola Company corporate sense, marketing has specific functionsand obligations. Marketing's first task and duty is to collect market information and to evaluatethe information (Hammel et al. 2015, p.580).Marketing in the sense of marketing awarenessassists in recognising consumer needs and interests in response to commercials and othermarketing materials. By developing numerous unique communication plans, marketing aids withachieving both the company's mission and goals.Marketing plays a significant role in the design and production of a company. So Coca-Cola hasmade enticing bottles and cans to draw their customers. Marketing helps improve productpackaging and consumers can manage the package and use it very quickly.In addition,

marketing produces glamorous ads to improve the product's brand image (Gouldson andMurphy, 2013, p. 125). Brand image gives Coca-Cola Business a special name and for thatreason most people around the world know about Coca-Cola.Coca-Cola has many functional divisions such as accounting, manufacturing, customer support,research and development, and several others that have marketing relationships of significance.In the case of finance, it produces a income, loss and other expense study. Marketing will set thecompany's targets and target for next year, with the aid of the finance department.Marketing has an immense pressure of the market analysis. Marketing set a target for thebusiness and the development, unit decides and increases the production power according to thatgoal (Döckel and Ligthelm, 2015, p.58).Marketing is linked to customer service as the marketingunit understands the opinions of consumers on the product on the basis of customer support.Research and development profiled teams provides the marketing team with different researchreports so that marketing department can set convincing approaches for product creation andmarket competition.Coca-Cola's functional units such as finance, manufacturing, research and development, andcustomer service have interrelated significantly with the marketing role.Based on reports andinformation generated by other functional departments, the marketing unit implements numeroustechniques to improve the commodity. In addition, the marketing department established a goalfor the Production Unit.. In addition, customer service has a minor effect on the department ofmarketing as the role of these two units is different.COMPARING THE WAYS IN WHICH MARKETING BLEND COMPONENTS (7PS) ARE USED TO MEET COMPANY GOALS:Comparing the various approaches to applying marketing blend to the marketing strategyprocess in order to achieve company goals:

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