logo

Toyota SWOT Analysis Framework

6 Pages1151 Words460 Views
   

Added on  2020-05-11

About This Document

Introduction to marketing Introduction to marketing Contents Toyota SWOT Analysis Framework 2 1.) Internal Factors 2 Strengths 2 Weaknesses 2 2.) External 3 Opportunities 3 Threats 3 References 4 Toyota SWOT Analysis Framework Internal Factors Behavioral Sciences Strengths Toyota is considered as a leader in manufacturing and production industry. The company enhances its profitability by taking into consideration effective manufacturing approaches like total quality management. By manufacturing the product in US and Japan it is analyzed that company suffers from an economic and political condition of the country that gives

Toyota SWOT Analysis Framework

   Added on 2020-05-11

ShareRelated Documents
Running head: Introduction to marketing Introduction to marketing
Toyota SWOT Analysis Framework_1
Introduction to marketing ContentsToyota SWOT Analysis Framework..............................................................................................................21.)Internal Factors............................................................................................................................2Strengths..............................................................................................................................................2Weaknesses.........................................................................................................................................22.)External.......................................................................................................................................3Opportunities.......................................................................................................................................3Threats.................................................................................................................................................3References...................................................................................................................................................4Toyota SWOT Analysis Framework
Toyota SWOT Analysis Framework_2
Introduction to marketing 1.)Internal Factors Strengths Toyota is considered as a leader in manufacturing and production industry. The company enhances its profitability by taking into consideration effective manufacturing approaches like total quality management. It is one of the first movers in the field of car research and development. It has a strong international position in 170 countries globally. The industry has a good brand image in the market that is based on quality and also it carries a customized range of products. The company has an excellent penetration in the markets like US and china and it is the second largest car manufacturer globally. As the company carries a good brand image in the market, it is easy to achieve the goals and objectives. The company has a good workforce that is a great advantage to expand its operations in an effective manner (Elnaga and Imran, 2014).Weaknesses Every organization carries some weakness. By taking into consideration the Toyota industry it is seen that the production of the cars are done in US and Japan. The Japanese car manufacturing has a very less profitability that gives direct reflection of the financial segment of the organization. The company gives post-retirement benefits to its employees by which the extra expense arises on the company. By manufacturing the product in US and Japan it is analyzed thatcompany suffers from an economic and political condition of the country that gives direct impacton the operations of the organization (Debnath, 2015).So, company is trying to enter into the newmarket by considering all these factors. Due to enhancement in the fluctuation rate related with exchange the sales are affected of the company. The competitors avail the advantage of the locations where the company is not present to conduct its manufacturing operations. In many cases the dealer moves away from the principles and actions that give negative outcome and enhances the complaints from the customers (Moeuf, Tamayo, Lamouri, Pellerin and Lelievre, 2016).2.)External Opportunities Opportunities are many in the market, but the right step is needed by the company to attain the opportunities that are prevailing in the market. Due to an increase in the gas prices of the hybrid
Toyota SWOT Analysis Framework_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Toyota SWOT Analysis for Strategic Management
|5
|828
|183

Report on Business Structure and Organization Toyota
|11
|1880
|49

Toyota Competitive Strategy: Porter's Five Forces, SWOT and PESTLE Analysis
|8
|1765
|325

Marketing Mix for Toyota Corolla
|5
|699
|156

Positioning Strategy for Toyota Corolla
|8
|1456
|261

Competitive Advantage - Toyota
|7
|1633
|245