Introduction of Management

Running Head: Introduction of Management
Introduction of Management
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Introduction of Management
Contents
Key issues discussed in the presentation:..............................................................................................2
How these issues are related to management concepts and theories?....................................................3
To what extent and why your teamwork performance of this group presentation was effective?..........6
How could you improve your teamwork further?..................................................................................7
References:............................................................................................................................................7
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Introduction of Management
Key issues discussed in the presentation:
The business environment is changing as the customers are becoming more health conscious.
People are switching to healthier options but Coca-cola does not have many options in this
category. The company is trying to improve its position in health drinks market by launching
zero-sugar products and products that contain real fruit juice. As there are already well
established players in this market so it will be difficult for Coca-cola to gain competitive
advantage.
Another issue is regarding the tough competition that Coca-cola is facing from companies
like Pepsi and Nestle that offers similar products. As, the company’s products are not unique
so it faces price pressure. Its competitors like Pepsi have a diversified product offering but
Coca-cola does not have this luxury as it is only focused on beverages. Overall, the intensity
of internal competition has been increasing in this industry due to the increased spending on
marketing from different brands and due to the growth in local brands.
The increase in bargaining power of the customers has also affected the company as the
customers these days are more aware and they have lot of options. Due to the growth in
information and technology, the customers can easily express their opinions and stories about
bad experience with the company’s products which can quickly spread on social media.
Another major issue is the water accessibility as water is a basic requirement for soft drinks
industry. If there is any issue regarding the Coca-cola’s easy access to water then the
company will plummet due to the lack of product diversity. Also, the raising awareness
regarding the sustainability has put the pressure on the firm to implement sustainable
development goals in its business operations to act more responsibly.
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