Planning for Growth: Key Circumstances and Strategies

Introduction
Planning is defined as the process in which it is used by the organisation for achieving the
desired goals and objectives in a particular course of action. It plans to develop the strategies for
attaining the competitive edge in the market. It involves the planning which could accomplish
the highest growth for the development of the organisational objectives. It enables the available
resources for achieving the goals in a proper time manner(Wu 2015). The main aim and
objectives of the companies is to maximize the profitability in order to gain the higher returns in
the future. In context to KPMG, it is a consulting firm which helps in providing the various
services in training, strategic planning and product verification for the growth of the company. In
addition to this, it also helps in giving the advices to SMEs in order to grow the market
efficiently. It provides the further growth opportunities to recognize the factors which are
included within the organisation. Hence, it it also involves the Ansoff Matrix which is described
in the report. However, it also includes the various types of funds along with their benefits and
drawbacks. In small enterprises several planning for the business are involved to meet the
strategies for the growth.
TASK 1
Determine key circumstances for analysing growth possibility along with respective structure
The main purpose of every organisation is to maximise profit in order to achieve high
growth within a given time period. Generally, the management team of business organisation is
to emphasised on offering innovative and new goods and services at affordable price. In present
scenario, technology plays a very importance role in order to gain profit within the organisation.
So it is essential for business organisation to use new and innovative technology in order to
achieve competitive advantage over rival firms(Keough 2015). The company must offer unique
and innovative product and services for achieving future success and growth of the company. In
discourse to KPMG, the supervisor emphasised on offering different type of services such as
training, strategic planning, auditing and product presentation for attaining future growth and
success of company. It is essential for manager to develop effectual plan of action that will help
them for the survival of business in the market for a longer period of time. In order to develop
efficacious plan of action , the company used Porter generic model that includes different
strategies such as Cost differentiation, leadership and focus. The effective strategies and plan of
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action used by organisation based on their utility and trading operations. In assistance of this, the
supervisor of KPMG used PESTLE analyses to know the impact of uncontrollable element on
the productivity and profitability of company. The Porter Generic Strategies in respect of
KPMG which is mentioned below:
Porter Generic Strategies:
The main purpose of company is to achieve a competitive advantage over their rival
firms in the market so that they can achieve a momentum in the specific industry. The company
used Porter generic strategies that assists in accomplishing competitive benefits over rival
firms(Lambert and Oatley 2017). There are various type of strategies that helps in accelerating
profit and sales of the company which is mentioned below:
Cost Leadership:This strategy helps the company to provide quality products to its
customer at affordable price. In reference to KPMG, the supervisor adopted this strategy for
offering quality products at low price. They emphasised on offering new and innovative products
to its customer at lower price.
Differentiation: Herein, the supervisor emphasised on providing innovative and unique
product to its customer in order to achieve competitive advantage over rival firms. In addition to
this, the manager of KPMG focuses on attracting customer for expanding sales and profit of the
company in suitable manner.
Cost Focus: In this strategy, the company analyses the needs and wants of consumer in
order to satisfying them. They offer a quality products and services at lower price for increasing
sales of the company. In discourse to KPMG, the supervisor used this strategy in order to attract
customer for accelerating sales and profit of the company (Wynn 2017).
Differentiation Focus: Hereby, the company emphasised on build a specific and unique
products in order to attract customer for accelerating sales and profit level. In reference to
KPMG, this strategy assists company to increase goodwill and reputation of company. The
supervisor emphasised on differentiate their product from rival firms in order to increase brand
image of company.
From the above mentioned strategies, it has been examined that KPMG adopt
Differentiation strategy which assists company in order to achieve competitive advantage over
rival firms. The main purpose is to accelerate productivity as well as profitability of the
company.
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PESTLE ANALYSIS
It is considered as the various factors which is used to identify the impact of external
factors while the organisation is continuously performing in a proper manner. This analysis
describes as the environmental scanning in order to perform the strategies of the business. Pestle
analysis includes political, economical, social, technological and legal factors of the
organisation(Plotnikov and et. al., 2015). This enables the company to make the policies and
plans which could helps them to attain the competitive advancement throughout the organisation.
Political Factors: These factors includes the government policies, political stability,
corruption, foreign trade and tax policy of each country. Furthermore, it provides the great
impact on the national education system and health regulations. The prime minister of UK Boris
Johnson execute the foreign tax policies which they uses the liberalisation policy that political
factors are in the indulgent condition of the KPMG company. This factor is also affected by
increasing the value added tax on the products of the company.
Economical factors: These factors refers to the impact on the economy of the overall
performance of the organisation. This factor involves the inflation rate, economic growth rate,
GDP rate etc. In UK the KPMG company could effect on the unfavourable economic condition
due to the recession in 2008 which lead to the decrease in the profitability rate. The present
inflation rate increase to 1.5 to 3%. The company is incapable to explore in the market in order to
increase in the high interest rate.
Social Factors: The social factors includes the demographic factors of the organisation.
This factor could affect the business which involves the educational level, buying habits and
religion. It would determine the customer tastes and preferences according to their demands in
the organisation. With reference to KPMG consulting company they provide the better services
to their customers which is necessary for them to set their present demand. The company have to
develop the strategies which could attract the customers that consists of the different age and
religion (Siedentop, Fina and Krehl 2016). Furthermore, it also provides the services of
travelling, auditing. In addition to this, it involves the foreign customers like from America and
Russia. This could results in the policies of the company for better impact through social factors.
Technological Factors: These factors are described as the decision regarding the origin
of the organisation. It involves the existence and the availability through the development of the
various technologies. This factor is depends on the overall performance of the business. In
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