Planning for Growth

Planning for
Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Evaluation of key considerations for identifying growth opportunities along with different
Frameworks............................................................................................................................3
Sources of Funding with their benefits & drawbacks............................................................6
Ansoff Growth Matrix............................................................................................................8
TASK 2............................................................................................................................................9
Business plan .........................................................................................................................9
TASK 3..........................................................................................................................................11
Assessing exit and succession options for small businesses with their advantages &
drawbacks. ...........................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning is a process that is used by companies to develop a course of action and to set
organisational objectives in a proper manner. Every organisation require effective planning so
that they can achieve higher growth as well as development in effective manner. It allows an
entity to allocate overall resources in a proper manner so that objectives can achieve within time
frame. The high authorities of companies develop plans as well as strategies with an aim to
sustain in market for longer time period. The main objectives of the companies to maximise their
profitability so that they can use this amount in the future in appropriate manner for enhancing
success. In the present report, KPMG is taken into consideration. It is a consulting firm that
provide services like compliance auditing, strategic services, training, product demonstration and
so on. This company is also providing advises to SMEs which helps them in growing their
business effectively. The present report covers the keys that is considered by company in order to
identify and examine growth opportunities. Along with this, Ansoff Matrix is discuss in the
report. Moreover, the various types of sources of funding is discuss with their benefits and
drawbacks. Later, it covers business plan along with exit and succession strategies for small
enterprises.
TASK 1
Evaluation of key considerations for identifying growth opportunities along with different
Frameworks
One of the major objective of every businesses is to achieve higher growth and to earn
higher profits within short span of time. Most of the organisation enhanced their business
operations by enter into new market or by offering new and innovative products and services in
market. Nowadays, technology is changing rapidly and affect on overall business performances
and profitability level. So it is important for companies to adopt innovative technologies in order
to compete with their rivals and to achieve growth opportunities in an effective manner. An
organisation can sustain in market if they offer unique and creative products as well as service in
market. In context to KPMG, it is a small enterprise that offers services such as compliance
auditing, strategic services, training, product demonstration and many more (Arku, Yeboah and
Nyantakyi-Frimpong, 2016). In order to grab growth opportunities, it is important for higher
authorities to develop effective strategies that will assist them to remain in market fr longer time

period. In order to build effective strategy, the company adopt Porters generic model that
involves three strategies that is Cost leadership, differentiation and focus. This strategies is
adopted by companies according to their operations and functions. All these strategies are
discussed below with relation to KPMG. In addition to this, the managers of KPMG adopted
PESTLE analysis in order to know the affect of uncontrollable factors on the performance and
productivity of company. These analysis is also explained below in context to KPMG.
Porters Generic Strategies
The aim of every company is to gain competitive advantage at marketplace and to
compete with their rivals so that they can attain leading position in that particular industry. For
this, companies adopted porters generic strategies that help company to be effective and gain
competitive at marketplace (Birkin, Clarke, and Clarke, 2017). The Four strategies of Porters is
discuss below with relation to KPMG:
Cost Leadership: This strategy assist an organisation to offer its product at services at
lower rates in market considering good quality. In context to KPMG, acquisition of cost
leadership strategy help company to gain competitive advantage and become cost leaders in
market.
Differentiation: This strategy emphasis on offering new and innovative product in market
that is totally different from its competitors. By the assistance of this strategy, KPMG can attract
large number of audiences due to which their sales and profitability increases in an effective
manner.
Cost Focus:herein, companies target niche market and offer their product and services at
lower rates in market. In addition to this, companies analyse the requirements of customers and
then offer their product accordingly. In context to KPMG, adoption of this strategy help
company to increase customer base level that positively affect on sales and profitability of
company.
Differentiation Focus: Herein, companies develop unique products that helps them to
attract large number of people and raise their sales level. In context to KPMG, acquisition of this
strategy help company to build brand image in the market.
After analysing the above strategies, it is suggested that KPMG should acquire
Differentiation strategy which help company to gain competitive advantage at marketplace and
to increase their sales and profit level in a best manner.