logo

Introduction to Sales and Marketing Act

9 Pages2069 Words31 Views
   

Added on  2020-06-04

Introduction to Sales and Marketing Act

   Added on 2020-06-04

ShareRelated Documents
SALES ANDMARKETING
Introduction to Sales and Marketing Act_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
Introduction to Sales and Marketing Act_2
INTRODUCTIONSales and marketing act as tonic of the organisation as it is assist the company inpromoting the sale of products which are beneficial in serving customer satisfaction andmaximizing profit. The sales and marketing activities are used by the management to createawareness about the products and services offered and at prices. The report will analyse theinvolvement of Emirates airline in sales and marketing activities in order to promote theavailability of its products and services. Further, the report will evaluate tangible and intangibleelements of the organisation which plays a vital role in sales activity. Thus, the report willoutline the promotion criteria and service provision followed by the firm to ensure easy flow ofgoods and services. MAIN BODYAbout the organisationEmirates is the leading airline of United kingdom serving customer satisfaction sinceages. The growth of the organisation is depends on its regular innovation of services which cannot be easily substituted. The management of the organisation is well defined and the systematicprocessing of business is heading towards continuous growth and development. The ultimate aimof the organisation is to serve customer satisfaction at affordable prices. The managementfocuses on maintaining the function according to the determined values which states that the firmis liable to serve quality goods and services to its travellers. The Company ensures at maintainingpromotion criteria and service provision followed by the firm to make easy flow of goods andservices. The company has it sown tangible and intangible assets in which tangible are thoseservices of the company which can be tasted, touched and felt by the consumer which are beingserved in term of monetary (O’Connell 2011). It comprises the tickets and passes of the Emiratesairline Food, beverages, tickets are the tangible products offered by Airlines to satisfy travellersneeds and wants (Arnett and Wittmann 2014). On the other hand, intangible are those servicesof firm which can not be seen, can not be touched and can not be tasted but can be felt (Wright,Groenevelt, and Shumsky 2010). It comprises the satisfaction of travellers by travelling servicesprovided by the company. Travel services, schemes and discounts are the services which areoffered by management to buyers. Furthermore, Both the tangible and intangible services by Emirates airline areimplemented in marketing in order to create awareness about the services, schemes and discounts
Introduction to Sales and Marketing Act_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Unit- 4 PRODUCT, PRICING, DISTRIBUTION AND PROMOTION STRATEGIES
|25
|12667
|33

Marketing Plan for Emirates Airlines
|7
|1411
|82

Research on Marketing Mix element
|18
|4235
|55

Characteristics of Service and Challenges in Service Marketing for Lufthansa Airlines
|7
|1233
|219

Services Marketing Assignment 2022
|7
|1721
|7

Assignment About The Service Marketing
|6
|1292
|13