Competitive Advantage of Pepsi Co: Business Details, Costs, Values and Manager Feedback
Added on -2019-09-22
This paper presents the competitive advantage of Pepsi Co in the beverages and food processing industry. It covers business details, costs, values, and manager feedback. The company focuses on minimizing costs and offers new products to capture a large number of consumers. The customers are provided with best taste at a cheaper value. The company can minimize costs to itself by providing promotional discounts to the customers from time to time. The student has presented various useful recommendations and has completely understood the competitive pressures faced by Pepsi Co.
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IntroductionThis paper presents the competitive advantage of Pepsi Co and discusses all the business details, costs, values and manager feedback. It is a multinational company dealing with the beverages and food processing and is considered to be one of the best company in this industry. A broader range of food and beverage brands have been included by acquisition of Quaker Oats Company and Tropicana Products. Business DetailsBusiness Name Pepsi Co.Business Nature Beverages and Food ProcessingChairman’s name Indra NooyiDate of ConsultationCompetitive AdvantageThe company has a unique competitive advantage compared to other companies. PepsiCo focuses on minimization of the cost as their way to improve the overall competitiveness and financial performance. The company has special promotional offers with discounted prices. Further the company is offering new products for capturing large number of consumers. Pepsi Co has been developing variants and products like reduced salt, low-calorie, low-saturated-fat variants etc.PepsiCo has another competitive advantage that is not being properly exploited as the companyhas implemented market penetration which supports their business growth and is considered as the primary intensive growth strategy. This enables the company to support the growth of the
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