Marketing Mix and Marketing Plan for Coca-Cola

Marketing
Essentials
Activity-2

Content
 Introduction
 Marketing mix Definition
 Comparison of marketing mix between Coca-Cola and Pepsi-
Co
 Marketing plan Definition
 Marketing plan for Coca-Cola
 Conclusion
 References

This presentation summarises the concept of marketing mix and its
comparison between two organisations operated in same industry. In
addition with this, marketing plan for Coca-Cola is also prepared under
this presentation.
Introduction

Marketing mix
Marketing mix is one of the most important marketing term which has
different tactics and plans which are used by an organisation to
evaluate their organisational activities and promote its brand in the
market. Marketing mix contains seven factors like product, price,
promotion, place, people, process, and physical evidence, these
factors can influence the products demand in an effective manner.

Comparison of marketing mix of
Coca Cola and Pepsi
Elements Description Coca Cola Pepsi Co
Product Product is an item which is
produce by an organisation with
the purpose of selling and earning
profit. An organisation to
understand the demands and
preferences of their customers
regarding to their products and
then they should produce the
products according to their
preferences.
Coca Cola is one of the most
recognized and value brand as it
is leading in variety of products.
This largest beverage industry
has a wide portfolio which
provide almost 3300 products to
its customers. Their main focus
on the taste of their products. It
is a worldwide company which
gets huge success in among all
the beverages industries.
Pepsi Co is a highly popular
brand in all over the world.
They have large portfolio of
their products which almost 22
are billion dollar brands. They
are not only leading in beverage
industries besides they are also
serving in snacks, food products
and many others.

Continue...
Elements Description Coca Cola Pepsi Co
Price It refers to that amount which
paid by customer for getting the
product. While deciding the
prices of their products an
organisation consider various
factors like their cost, profit,
market segments, discounts,
competitors price, and demand-
supply. An organisation should
decide that price which is easily
acceptable by their customers so
they can enhance their
productivity and profitability.
Their pricing strategy is
different from others as they are
deciding their prices according
to the competitors prices and
geographic segments. The prices
of their products are not very
high as their main purpose is to
attained customers loyalty. They
are serving best quality products
at low level price which attract a
large number of customers
towards their products.
Their products prices are depend
on the market competition and
demand from the customers. For
this they are adopting two market
strategies which includes market
oriented pricing strategy and
hybrid everyday value pricing
strategy. While making these
strategies their main focus on the
customer base which helps them to
attract various customers towards
their products.