Introduction to Business

Introduction to Business

Table of content
•Introduction
•Business overview
•Mission Statement
•Goals of the business
•Marketing and Sales Plan- Capital and Amount
•Location, layout and equipment
•Market Analysis
•Products
•Marketing and Sales Plan- Promotions and offers
•Promotional tools
•Market Analysis- Competitors
•References

INTRODUCTION
Name of the business and the reason to choose this name?
The type of business is small retail shop and the name of the business is “All about Coffee” and
the reason to choose this name is that the customers in London are attracted to the taste of Coffee
and they want to have coffee when they are working, playing, eating and enjoying.
Why the business will be an assets to London?
The business is offering different type of coffee, desserts and pastries to its potential customers.
Basically dealing in food products. The customers will get pleasure from sweet dishes. Moreover
the coffee shop is providing sugar free coffee and gluten free desserts.

BUSINESS OVERVIEW
By providing quality products to its visitors they are focusing on word of mouth. Moreover by
organising events in which new and attractive coffee, desserts and pastries offered by the shop
are promoted in the marketplace.
Business location
All about Coffee is located in the busy Bullring Shopping Centre in Birmingham. With the help of
product display in the shop they are offering products to its potential customers.