Introduction to Business Development

Business Model
Student’s Details

BM 1
Table of Contents
Introduction......................................................................................................................................1
Business Overview..........................................................................................................................1
Business objectives......................................................................................................................2
Ownership plan............................................................................................................................2
Mission statement........................................................................................................................2
Industry Overview........................................................................................................................3
Service description...........................................................................................................................3
Core feature..................................................................................................................................3
Competitive advantage.................................................................................................................3
Market analysis................................................................................................................................3
Target market...............................................................................................................................3
Customers’ needs and trend.........................................................................................................4
Marketing plan.................................................................................................................................4
Pricing strategy............................................................................................................................4
Promotion strategy.......................................................................................................................5
Place strategy...............................................................................................................................5
Competitive Analysis.......................................................................................................................6
Strength....................................................................................................................................6
Weakness..................................................................................................................................6
Opportunity..............................................................................................................................6
Threats......................................................................................................................................7
Organization Structure.....................................................................................................................7
Startup Expenses..............................................................................................................................7
Conclusion.......................................................................................................................................7
Bibliography..................................................................................................................................10

BM 2
Introduction
Business development includes various processes and tasks to create business
opportunities between and within organizations. Business development creates long term value
in the business organization and improves the value from markets, customers and relationships.
The business development model comprises three major activities such as practices of
leveraging, securing and organizing assets (Achtenhagen, Ekberg, & Melander, 2017).
The business development model is a crucial part of business development planning. The
model is an outline of the overall business plan that what type of industry planning to serve, what
your product or services will be, organizational structure, market positioning, resources
allocation, marketing planning, and market analysis are various steps of the business
development plan (Frederiksen, 2018).
This discussion covers a business development model of a restaurant in the hospital
industry. This model discussion contains the name of business including the mission and visions
of the business. It gives a brief of ownership plans, business goals, and objectives. Under the
services description, market analysis, marketing plans, competitive plans, organizational
structure, and financial resources have been covered in this discussion analysis. A brief
discussion of the hospitality industry also has been given in this business development discussion
plan.
Business Overview
It is my business plan model for the development of a Restaurant in Canada. My Name is
ABCD, and the name of my Restaurant is “Organioria”. This restaurant provides organic food
and the whole in the menu in the restaurant prepares with organic raw food sources. Besides the
food this restaurant also provides live dance and music programs. The competitive benefits of
this business will be its prime and preferential locality, organic product and excellent service for
the customer of business (Haag, 2013). The business is planned to locate in Toronto which
covers prime location and provides comforts to the residents of the region along with tourists of
region. This region has well connectivity of electric current, water, telecommunications as well

BM 3
as connectivity with all public benefits to create an optimum condition to grow the restaurant
business (Tsai, Song, & Wong, 2009).
Business objectives
Providing organic food menu, which is the most concerning the choice of people in the
present social-environment. Giving premium experience to clients or guests with high-quality
food and services and creating leisure ambiance with smooth live music sessions. Through
providing premium quality products and services the ultimate aim of the business is customer
satisfaction and profit maximization (Lankoski & Smith, 2017).
Ownership plan
The “Organioria" will be established as in a partnership of ABC and EFG. The profits,
loss, and property will be divided into a 50%-50% partnership. Both ABC and EFG have a good
experience of cooking as both of them had cooking experience in a Canadian restaurant for
years.
Mission statement
The firm is Consisting of working to provide high-quality food and service and to be the
best option in a restaurant chain in Toronto. Customer service, employee satisfaction, and
profitable growth are a key concern of the business.
Industry overview
The hospitality and food industry is one of the growing industries in the country
specifically in Toronto providence with the growing lifestyle of people and growing tourism in
the country. Food industry if the country is the third-largest contributor to the total GDP of the
country. The industry has an engagement with around 50% workforce of the country. The
industry contains a larges number of Coffee Shops and Tea Houses, dining restaurants, ice-cream
parlors, and other food destinations (Toronto. Ca, 2020).
Service description
Core feature
The core feature of the business plan is providing organic food, great ambiance and high-
quality services offered by the staff of the firm.