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Business Plan for a New Startup - Doc

   

Added on  2021-06-17

18 Pages3531 Words35 Views
Name of the studentTopic- Business planUniversity Name-1

Table of Contents1.0 Executive Summary...............................................................................................................................32.0 Business overview.................................................................................................................................33.0 Marketing Analysis and Marketing Plan................................................................................................4Size of market..........................................................................................................................................4Micro Analysis........................................................................................................................................5Macro Analysis........................................................................................................................................6Political................................................................................................................................................6Economic.............................................................................................................................................6Social...................................................................................................................................................6Technological......................................................................................................................................6Legal....................................................................................................................................................7Environmental.....................................................................................................................................7Competitive Analysis..............................................................................................................................7Market Segmentation...............................................................................................................................8Marketing Plan........................................................................................................................................8Financial projection of the Cosmos Company for the upcoming five years...............................................10Cash Flow projection.............................................................................................................................10Loan Requirement Calculations (Start up Cost Analysis)..........................................................................14Breakeven analysis – including graph and explanation.........................................................................15References.................................................................................................................................................172

1.0 Executive SummaryUnder this report, a business plan will be discussed for a new startup in the UK. The new startupis a restaurant which will be soon introduced in UK market. The restaurant will be opened in thename of “Cosmos”. In order to establish this restaurant in UK market, a budget of £20 millionhas been set and amongst this budget, almost 40% of the budget will be spent for promoting therestaurant in the target market. This business plan will include several aspects which are required to execute the operations ofthe organization in the physical market. The first part of the report will focus on the businessdescription and other details which will make the business unique. Further, the report will focuson the marketing analysis and marketing plan under which internal and external businessenvironmental factors will be discussed in relevance with the restaurant industry in the UK.2.0 Business overview In order to make the business idea unique and innovative, major product offering of CosmosRestaurant will be Asian cuisine and Italian cuisine along with the famous dishes of UK. Asiancuisine has been added to the menu of Cosmos Restaurant with reviewing the demand of Asianfood in western countries. Taste of Asian food is quite impressive as well as unique from otherfood items. Apart from this, it is a bit spicier from other food items, thus, it is included in themenu range of Cosmos Restaurant. This restaurant will provide relished experience to the targetaudience. Initially, it will be launched as a private company as legal compliances for private companies areless in comparison to the private companies. Apart from this, a separate R&D team has beencreated which will focus on customer relationship, customer experience and their satisfactionlevel. To gain a competitive advantage in UK’s market, Cosmos restaurant has also adopted theonline platform to distribute their food items. This will help the organization to cover a large partof the market along with this; it will increase customer base and reliability over target audience(Finch, 2016).3

Cosmos Restaurant is a new and innovative business idea and in order make this idea effective inthe physical market, experienced, knowledgeable and talented candidates will be appointed fromthe same industry. As budget of the organization is sufficient enough, hence, compromise willnot be made in relation to the recruitment and selection of key candidates. Operationalcapabilities of Cosmos Restaurant will be huge due to the appointment of talented candidates aswell as a due huge investment made in order to set up the restaurant in UK market. The mission statement for Cosmos Restaurant will be “Creating an Aura of enriched anddelightful experience for the customer by serving high-quality dishes handpicked from some ofthe best chefs of the world” (Finch, 2016).The vision of Cosmos Restaurant is to grab the leading position in the restaurant industry in UKmarket within coming 5 years. To acquire this position, the organization has focused overfulfilment of large customer segment’s demand and for the same; varieties of dishes from allover the globe will be served in the restaurant (Boshyk, 2016).Short terms of goals for the Cosmos Restaurant will be the development of the effective image inthe target market along with spreading awareness amongst the target audience. Initial stage i.e.introduction stage for every organization or for a product is quite important. If at this stage,appropriate marketing and promotion will be done regarding the business, chances forsustainable development and growth increases. Thus, in the introduction stage of the restaurant,appropriate and advanced measures will be adopted to promote the restaurant in the targetmarket. This will help to spread awareness amongst the target audience in relevance along withincreasing the chances of approaching to them. For corporate social responsibility and fulfilment of business ethics, expertise agencies will beoutsourced in order to reduce the cost of production as well as to gain expected outcomes in aneffective manner (Conway, 2013).4

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