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Introduction to Business: Internal and External Information, PESTLE Analysis, Porter's Five Forces

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Added on 2023/06/15

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This report provides an introduction to business and discusses the types of internal and external information required for planning, decision making and control process. It also covers PESTLE analysis and Porter's Five Forces analysis to determine the key factors that could influence the performance and growth of business. The report focuses on a new business, Coffeeholic, which offers a wide range of coffee products to its consumers. It is a sole trading business run by a single owner. The report also discusses the legal, economic, social, technological, and environmental factors that could impact the business.

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Introduction to Business: Internal and External Information, PESTLE Analysis, Porter's Five Forces

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