Operational Strategies for BMW and Ferrari to Gain Market Share from Mercedes-Benz

UGB165
INTRODUCTION TO
BUSINESS
OPERATIONS AND
SERVICES
Table of Contents

Introduction.................................................................................................................................................3
Companywide operations improvement strategy...................................................................................3
Introduction of BMW..............................................................................................................................7
Introduction of Ferrari.............................................................................................................................8
Operational strategies to gain higher market share..................................................................................8
CONCLUSION.........................................................................................................................................10
REFRENCES............................................................................................................................................11

Introduction
Business operations and services refer to such type of activities which includes business
engagement on the daily basis to increase the value of an enterprise and profit maximization. In
generation of the sufficient revenues, the activities can be optimize for the cover several
expenses and earning of a profit for the owners of the businesses. Employees can help in
accomplishing the goals in businesses by performing several functions including finance,
marketing, manufacturing and many others. A business operation refers to the growth of the
business and the organizational management should plan on the basis of changes that are prevent
occurring in the system. One of the most sorted examples is handling several challenges on the
basis of marketing, legal procedures, errors and omissions (Bashir and Verma, 2019).
The discussion includes questions based on the case study. The case study is on the basis
of improvement the strategic behavior and operations in Mercedes Benz so that it will reflected
out to be one of the competitive rivalry and maximize profit for the proper and effective growth.
The discussion includes explanation of how to introduce a companywide operations
improvement strategy. The improvement strategy includes several tools and the techniques that
helps in learning of the module. In addition to this, the discussion also includes advise on the
operational strategies in which Audi and BMW can implement to gain an effective market share
from the Mercedes-Benz.
Companywide operations improvement strategy
There is a need to always understand about different ways and acceptance that gives an outlook
and ways of improving practices so that company achieve maximum profit. It can be suggested
that automotive industry has reflected and seems out to be a great rivalry between most of the
large company sector or an organisation. One of the effective and most sorted example is
Mercedez-Benz, Toyota, BMW and many others. The possibility which have been based on
several structure are required the process of improvement and using the specific management
tools to achieve maximum satisfaction and benefits (Blagojević and et. al., 2019).
In addition to this, it can be also suggested that the process of improvement reflects
productivity and profit. There are various and several methods which are useful in developing
the opportunities in improving the business as well as competition. A streamlining of the work
refers to the work and reduction of the continuous improving strategy and effectiveness.
Continuous improvement business strategy

The continuous improvement of the strategy related with the business or an organisation are
specifically known as the continuous improvement process. The business strategy is one of the
on-going processes in improving of the services, processes and products in an organisation. Such
type of improvements sought can be possibly incremental or achieved with the process of break-
through. The processes delivery is significantly reflected out to be the delivery process which is
constantly made on the basis of improvements and the development which have been applied.
The measures are seems out to be the effective changes in the process including efficiency,
flexibility and many (Buckle and Thompson, 2020)
The continuous improvement process is seems out to be the meta process which indicates
that there is a need to figure out the larger part of the organizational goals. A bigger definition
considered being a gradual and simply a process which can never ended and this type of process
has been trying to increase the effectiveness and the efficiency to fulfil the effective goals and
objectives.
What Is Kaizen?
The Kaizen process simply useful for the continuous improvement. The Kaizen is systematically
came from the two Japanese work Kai and Zen. The work Kai means change and the word Zen
means good. It states a change for good. This is one of the methods which is useful in
understanding the competition success. The three points of the Kaizen includes
 Feedback: It is a core process that can be simply given by the self-reflection and if
consumers significantly give their feedbacks so that it will be effective for the
organisation to understand it and way fragile he process.
 Efficiency: The reduction, elimination and the identification ways of process.
 Evolution: Kaizen depends on the continuous development rather than leap forward.
The key features of Kaizen
Imai has been greatly identified the key feature of Kaizen. It includes improvements that have
been based on building of the small changes which are quiet opposed the major changes as well.
Also, the changes have been systematically utilize from the bottom and rising till the top, the
workers and the ideas are more aligned in terms of objectives of the organization and it can be
simply and effectively implemented. Furthermore, Imai have been also suggested that company