Introduction to Business

Introduction to Business

Content
 Introduction
 Business overview
 Market analysis
 Marketing and sales plan
 Human Resource Requirements
 USP of Coffee Room
 Business Proposal
 Conclusion
 References

Introduction
The presentation revolves around a newly developed cafe named Coffee
Room. The cafe focuses on providing a decent and calm environment to their
customers. Their target customers includes working class individuals, vegans
and gyms freaks long with people who are looking forward to a romantic
coffee date. Cafe will have different sections for 3 different target customer
group, one section will be dedicated to working class people who are looking
for a decent and calm place to work. The second section will serve vegetarian
healthy food along with coffee, this section will be dedicated to the fitness
lovers and vegans. The third section of the cafe will be dedicated to romantic
dates.

Business Overview
 The business is a cafe with the name of Coffee Room.
 They provide cafe services, with incredibly calm atmosphere ad quality
coffee.
 The business model used to establish the basic code of conduct is
PESTLE.