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Business Plan for a Non-Perturbative Enterprise

   

Added on  2019-12-28

11 Pages2888 Words396 Views
EFFECTIVE BUSINESSPLAN

TABLE OF CONTENTS1. Nature of the business..................................................................................................................3Background and history of the business......................................................................................3Goals............................................................................................................................................3Products and service description..................................................................................................3Supplier information....................................................................................................................3Agreement and ownership structure............................................................................................4Legal consideration......................................................................................................................42. Situation analysis ........................................................................................................................4SWOT analysis............................................................................................................................4Identification of potential customer.............................................................................................5Geographical area........................................................................................................................5Business competitors...................................................................................................................53. Marketing strategy.......................................................................................................................5Costing and pricing......................................................................................................................5Sales projection............................................................................................................................6Marketing plan.............................................................................................................................64. Operations and human resource strategy.....................................................................................6Operations strategy......................................................................................................................6Manpower needed........................................................................................................................7HR planning.................................................................................................................................7Recruitment and selection strategies............................................................................................7Motivation....................................................................................................................................85. Finances ......................................................................................................................................8Revenue and Expenses.................................................................................................................8Financial projections....................................................................................................................9REFERENCES..............................................................................................................................112

1. NATURE OF THE BUSINESSBackground and history of the businessThe Coffeehouse is cafe that is situated in London UK. The feature of the restaurant isthat it provides relaxing neighborhood centered place that offers freshly roasted coffee, specialtydrinks, good books and music. The section of cafe The coffeehouse is featured with dessert bar,magazines and space for live performers. The plan has been developed with the determination ofneeds of the customers regarding spending quality time at coffee shops and restaurant etc. GoalsThe objectives of The Coffeehouse includes the following:Sales reaching £400000 by the end of initial yearTargeting and maintenance of net profit of at least 12% by next yearThe goal of business is to offer community with social, entertaining atmosphere whereinindividuals can enjoy in neutral settingTo offer quality coffee in an sound atmosphere to the people who want relaxingenvironment. To offer excellent specialty beverages, bakery items, inspirational books as well asmusic. Products and service descriptionThe coffeehouse is the one that provides specialty beverages. The firm makes sales ofquality products and offers excellent customer service for the coffee lovers and the person whoare highly stressed out. The selection of music and book as well as effective staff would assist inattracting customers to a greater extent (Anderson and Khedair, 2009). The beverages would bemade by specialized staff who possess better knowledge regarding the products and can offerrecommendations to the customers. The major products of The Coffeehouse includes specialtycoffee, Espresso and coffee drinks, flavor based drinks as well as music and books. Supplier informationThe coffeehouse needs to input the raw material from various suppliers that deals inoffering material for coffee products. Our suppliers would be industries giant who offers qualityproducts to the customers. Further there is important role in building sound relationship with thesuppliers so as to attain business objectives. 3

Agreement and ownership structureThe ownership structure of The coffeehouse would be sole trader. The business would bemanaged by single person. Further the accountability of the business would be of the owner.Entire profit would be enjoyed by the sole trader as well as the loss is borne by single persononly. Legal considerationThere is presence of several legal consideration which are complied with by theorganization so order to enhance the survival in the market for long run course of time. The legalconsideration that relates with taking prior permission from the local area is being fulfilled inorder to presents that legislation related with formation of the new business has beenaccomplished in an effective manner (McKeever, 2012). Another legal consideration is relatedwith offering the customers quality products. The Coffeehouse takes raw material fromrenowned suppliers so that quality can be ensured. The hygiene at workplace will be ensured sothat it enables in making delivery of suitable products to the customers in an effective manner.2. SITUATION ANALYSIS SWOT analysisSWOT of The Coffeehouse has been enumerated in the manner stated below:Strength: The major strength of the business is the quality as well as range of coffee andbeverages that are being offered at Coffeehouse. Further the firm also provides facility ofgetting relaxation by reading books and listening to music. The firm is committed toserve best quality beans and beverages. The brand possess the USP that is it highlyaffordable. Thus every individual can enjoy the products and services that are beingoffered by the new business. Weakness: The weakness of the business is that it only deals in offering beverages andcoffee. As today the demand of the customers is increasing towards having snacks alongwith coffee and beverages. Another weakness relates with lack of adequate amount ofresources that can be invested towards marketing of products and services of newbusiness. Opportunity: The firm has opportunity to open outlet at varied locations so that it cancover maximum market in an effective manner. The Coffeehouse has the opportunity to4

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