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Introduction to Business Studies

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Added on  2023-02-06

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This document provides an introduction to the field of business studies, covering topics such as management, business strategy, SWOT analysis, PESTEL analysis, and more. It explores the case of Amazon.com Inc. as an example of a successful online retailer. The document also includes references for further reading.

Introduction to Business Studies

   Added on 2023-02-06

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Contents
Introduction......................................................................................................................................
Business strategy.............................................................................................................................
SWOT analysis................................................................................................................................
Pestel analysis..................................................................................................................................
Conclusion.......................................................................................................................................
References........................................................................................................................................
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Introduction
Management, in the context of a business, may be thought of as the process through which
activities, tasks, and resources inside an organisation are coordinated and administered to
achieve a desired outcome. The management of employees, the direction of vital operations,
and the planning of long-term infrastructure are all examples of this. Amazon was founded by
Jeff Bezos on July 5, 1994, in the basement of his Bellevue, Washington, home. Although it
first launched as an online bookstore, the site has expanded to include many more product
types. To reflect its newfound breadth, it is now known as "The Everything Store." Based on
the results of this SWOT analysis, it is clear that Amazon.com Inc., doing trade as Amazon,
is a market leader in the space of online retailing, (Freeman, 2019). That the report's
identified issues have been addressed shows that the firm has addressed them.
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