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PESTLE analysis and SWOT analysis of DHL company : Report

   

Added on  2020-06-05

11 Pages2661 Words1097 Views
Business DevelopmentData Science and Big DataCalculus and Analysis
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INTRODUCTION TO BUSINESS
PESTLE analysis and SWOT analysis of DHL company : Report_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1P1 PESTLE framework...............................................................................................................1P2 Porter's five forces analysis....................................................................................................2P3 Internal Analysis....................................................................................................................4P4 Application of SWOT framework.........................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
PESTLE analysis and SWOT analysis of DHL company : Report_2

PESTLE analysis and SWOT analysis of DHL company : Report_3

INTRODUCTIONIntroduction to business can be defined as to establish a firm with new ideas in market.This aspect may happen when a person wants to start his/her company to conduct variousoperational activities or procedures to attain their planned results (Hale and Lunel, 2013). Thisreport is based on DHL Company which is a division of German logistics firm providinginternational courier, parcel and express mail services. It can be considered as the world's largestlogistics firm operating around global level, specifically in sea and air mail. This assignmentincludes PESTLE framework, porter's five forces model, internal environment analysis andapplication of SWOT as well.TASKP1. PESTLE frameworkBusiness considers micro and macro environment factors which have their impact onvarious activities or policies related to organisational strategic planning. These may involvevarious elements such as trade barriers, demographic changes, new laws and tax modifications.In general way, the macro factors influence DHL firm's aspects for a long term but they are outof its direct control. PESTLE analysis concerns with macro factors of any company which areas follows: Political factors: - This term refers to the various government aspects which need to befollowed by any company to run its business. There are several kinds of elements such aspolicies, changes and terms applied by the government, funding grants or initiatives are alsoincluded. These factors are related with pressures or opportunities brought by politicalinstitutions like internal issues, inter-country relation, corruption and many more. DHL Companyhas to follow all rules or norms of government to run its business smoothly and successfully. Economic factors: - There are different kinds of economic aspects which include interestrates, disposal income of customers or business, economic growth and so on. Such componentsare able to provide information about how much profitable they are. (Rausch, Sheta and Ayesh,2013) This factor can deal with the management of demand in given economy for DHLCompany.Social factors: - There are several social aspects like values, thoughts and believes ofpopulation. This may consider the growth, age distribution, career attitudes and health1
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