Management Theories for Improving Guest Satisfaction at Imperial Hotel

INTRODUCTION TO
MANAGEMNET

INTRODUCTION
The concept of management is considered as a procedure which incorporates different
sort of activities i.e beginning from the setting up of targets of a business undertaking to
accomplishment of goals within prescribed time limit in an effective manner. A basic part of the
management is to consolidate every individual contribution and direct them towards
accomplishing hierarchical objectives in order to obtain increased level of satisfaction from
employees as well as customers. These objectives vary from association to associations. For this
report, Imperial Hotel has been considered which is one of the branded and reputed firm within
UK hospitality industry. Moreover, it deliver its services across the several geographical regions
that increases its customer’s expectation in terms of acquiring improved level of satisfaction.
Apart from this, present study is based on the issue of Poor Guest Satisfaction which has been
recently identified within the working culture of Imperial Hotel. Hence, this problem impacts
negatively over its overall productivity and profitability ratio among competitors. Henceforth, in
order to overcome the problem of poor guest satisfaction, this report highlights the content of
various management theories or principles which reflect the importance of maintaining better
relationship between consumers and manpower. Finally, analyzing the overall findings and
recommending the suitable ways to improve the management of hotel.
MAIN BODY
Analysis of problem and application of relevant management theories
In an organization, the foremost element which lead them to enrich its brand value among
rivalries in an impressive style is that high level of satisfaction from customers. This is because,
without the effort of consumers, an establishment cannot be able to manage its volume of sales
as well as productivity ratio. In attaining the same, better quality of products, effective
relationship with consumers, way of treating end users, fulfillment of demand and many more
help them to reaching their desired purpose without any hindrances. In relation to this report, it
has been determined that Imperial Hotel has been facing a problem of poor guest satisfaction
which reduces its profit margin and revenue ratio. Hence, as per the market analysis of Imperial
Hotel it has been acquired that it serve its business activities at international pace and offer
varieties of services such as attractive ambiance bedrooms with en-suite facilities, conference
hall, leisure centers, bars, restaurants. Due to the global presence of Imperial Hotel, it empower