Introduction to Management

Introduction to
Management

Table of Contents
INTRODUCTION......................................................................................................................3
Management Structure and Business Functions.........................................................................3
Business Functions.................................................................................................................4
Marketing Function....................................................................................................................4
Marketing relationship with other functions..........................................................................4
Management Functions..............................................................................................................5
Interrelation of Management with other functions.................................................................5
HR and Talent Management.......................................................................................................6
Organisational Culture...........................................................................................................6
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8

INTRODUCTION
Management refers to various principles related to functions in a business such as
planning, organizing, directing and controlling along with principles which are helping in
harnessing maximum benefits from resources such as human, financial and operational
(Christopher and et. al., 2016). The report describes various management functions and their
interrelations.
Management Structure and Business Functions
Organisational structure refers to a systematic outline of certain activities in a
business that is directed towards achieving goals in an organisation. It is analysed that that
there are different organizational structure such as tall, flat, matrix, functional and more used
within organization. Different organisational structure are given as under:
There are a number of different structures used by different organisations to best suit
their needs and demands. Functional structure is a structure in which the people who are
doing similar activities are grouped together. This function is based on the speciality of
individuals. Advantages- It helps to undertake different business functions with higher
efficiency that is crucial to attain predefined objectives. Disadvantages- It is analysed that it
brings ambiguity and lack of coordination among employees. Divisional Structure is a
market structure that is basically depending upon various products of projects in an
organisation. Advantages- Divisional structure helps managers to focus on a particular
division that is essential to attain predefined objectives. Disadvantage-Here, this structure
develop competency in individuals regarding assigned task that may create restriction in
overall development of individuals within company. Matrix structure is another structure in
which organisations are are using a mix structure that includes both functional and divisional
model. In this the first division is done based upon the functions of different individuals after
which they are divided according to different projects or products. This structure can be often
seen within auto mobiles sector. Advantages- It helps employees to bring in creativity as they
have rights to take decisions within business. Disadvantage-On the other hand it is a complex
structure that requires a lot of planning and efforts. Small companies cannot carry out this
appropriately due to huge number of resources required for this structure.