Introduction to Management

Introduction to Management

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
TASK 1- Management structure and business functions.......................................................4
TASK 2- Marketing function and relation to business success..............................................5
TASK-3 Management functions and explanation of their responsibilities............................6
TASK-4 Talent management and organisational culture.......................................................7
CONCLUSION..........................................................................................................................8
REFRENCES.............................................................................................................................8
INTRODUCTION
Management holds high significance for company overall strengthened stronger
viable new scale innovation, creative development and services expansion as per customers

productive demand. The report will examine focus on management structure and business
functions usage, usage of marketing to further correlate towards innovative parameters for
larger scale growth rise effectively. Study further will discuss management functions and
their correlation towards varied scale responsibilities, and usage of talent management for
bringing on positive organisation culture towards strengthening company efficacy
benchmarks. The report will also further examples of corporate companies evolving within
global industry paradigms towards bringing new innovative management scenarios, further
also leveraging best customer goodwill.
TASK 1- Management structure and business functions
There are various types of organisation structure where companies functionally evolve
towards gaining stronger functional strength in working parameters, where structure
specification enables major innovation (Organizational Structures: But which to use?, 2017).
Functional structure: It is generally based on products and services which are offered among
competitive industry scenarios functionally, where activities or functions of departments
such as marketing and production, finance ate worked on. The activities within functional
related to departments are coordinated with chief executive aspects, for gaining specific
quality growth among productive services for target customers.
 Advantages : It is easily understood by employees within company, where analysis
further connects towards gaining specific connective rise effectively and also bring on
functional growth rise. Disadvantages: Functional structure disadvantage are based on aspects, where it
becomes challenging to keep accountability and monitoring done within all
departments.
Product based structure: The departments within product based structure are based on
specific functional aspects where product places all responsibility and authority under one
manager for effective marketing and promotions. Multi product companies with diverse
business lines further evolve towards gaining specific benchmarks, higher synergy goals for
further gaining stronger accountability.
 Advantages: The products manufacturing, production and marketing are done
effectively within longer goals for effective connectivity targets imperatively among
company long term targets.