Qantas Airways Employee Retention Strategies

This assignment analyzes employee retention strategies employed by Qantas Airways Limited. It emphasizes the importance of retaining experienced employees through training, transparent communication, and both monetary and non-monetary rewards. The study concludes that Qantas provides a safe and diverse work environment, making it an attractive employer for aviation professionals seeking meaningful careers.

Running head: INTRODUCTION TO MANAGEMENT
Introduction to Management
Name of the Student:
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2INTRODUCTION TO MANAGEMENT
Table of Contents
Introduction....................................................................................................................................2
Overview of the company..............................................................................................................2
Performance..................................................................................................................................2
Recommendations.........................................................................................................................4
Conclusion.....................................................................................................................................5
Reference List................................................................................................................................6

3INTRODUCTION TO MANAGEMENT
Introduction
This study deals with a company named as Qantas Airways Limited that is one of the
largest air carrier in and across Australia (Qantas.com 2017). To that, the current segment
explains the performances of the company that highlights whether Qantas Airways Limited is a
better place to work for. The study clearly explains the benefits and range of initiatives taken by
the airline company to keep their employees safe in a challenging work environment. The
number of employees working for Qantas Airways Limited in Australia is 30,000. It is quite
common phenomenon that takes place where cabin crew and pilots can move into different
corporate roles. During peak hours, employees have the opportunity to reap the benefits of arts
and sports sponsorships conducted by Qantas Airways Limited. The employees can even
attend special events such as Australian Olympic homecoming match as well as Tropfest film
festival (Sheth and Sisodia 2015).
Overview of the company
Qantas Airways Limited is one of the largest airline industries that is based in Australia
and listed in Australian Stock Exchange (Qantas.com 2017). This airline company was founded
on 16th of November 1920 and started commencing its operation by the year 1921. The primary
hubs of Qantas Airways Limited are at Brisbane Airport, Melbourne Airport and Sydney Airport.
The secondary hubs of Qantas Airways Limited are Adelaide Airport and Perth Airport.
Subsidiaries of Qantas Airways Limited are QantasLink, JetConnect, Jetstar Airways, Q
Catering, Qantas Ground Services, Qantas Holidays as well as Network Aviation and Australian
air express. The main business or operations of Qantas Airways Limited is the transportation of
customers by using two complementary airlines such as Qantas and Jetstar.
Performance
There are so many reasons that make Qantas Airways Limited a better place to work in
and have the healthy work environment. At Qantas Airways Limited, they believe that people
are the most important part of the business that make the company one of the most popular
ones to work for in and across Australia (Meffert 2013). Qantas Airways Limited does not accept
unsolicited resumes as they do not recognize an entitlement to an introduction or placement fee
unless the Agency had already briefed by a member of one of the Career Team of Qantas
Airways Limited for a particular position that had been requested for through Agency Portal.

4INTRODUCTION TO MANAGEMENT
They employ more than 30,000 people from that approximately 93% of them are based in
Australia (Armstrong et al. 2015).
The airline company had completed a long journey that started its root in the year 1920
in rural Queensland that used to operates joy rides as well as air taxi flights to the world class
international groups. Qantas Airways Limited now operates as one of the most exciting as well
as dynamic airline industries that have had contributed to grow continuously for attainment of
future goals and objectives (Kotler et al. 2016).
Remuneration and Benefits
There are ranges of initiatives provided for the eligible employees who work at Qantas
Airways Limited that include:
12 weeks paid maternity leave that include adoption and up to 2 years unpaid maternity
leave
Opportunities for reduced cost air fare travel (Qantas.com 2017)
Access to affordable and high quality employer sponsored childcare centers
10 days carer’s leave per annum
One weeks paid paternity leave
Discounts on a range of products as well as services
Comprehensive Health and Wellbeing program
Salary sacrifice program such as superannuation and motor vehicle
There are various benefits provided to the employees who are working at Qantas Airways
Limited and these as follows:
Training and Development- A Registered Training Organization named as Qantas
College provides targeted as well as quality training to the employees who work for
Qantas Airways Limited as well as assist them at the time of developing skills in the
broader travel industry. In addition, Qantas Airways Limited has a comprehensive talent
pipeline that focus mainly on new graduate talent as well as emerging leaders and
Senior Talent Management. The main goal of Qantas Airways Limited is to provide
opportunities to the employees as and when required (Hutchinson et al. 2015).
Diversity- Qantas Airways Limited believes in developing diverse workforce. The airline
industry works hard to meet the expectations of wide range of customers whom they
serve in and across the world as well as acknowledges the diverse cultures in the

5INTRODUCTION TO MANAGEMENT
workforce. At Qantas Airways Limited, the recruitment and development strategies take
into account programs that attract and retain men as well as women from diverse
personal as well as cultural backgrounds (Ekpo et al. 2015).
Safety- Qantas Airways Limited believes that safety is the most important aspect that is
been taken care off. Qantas Airways Limited takes the approach that all the injuries are
preventable. The airline company is very proud to announce their safety record that
states that all the employees work hard to ensure the safety of their colleagues as well
as customers. Qantas Airways Limited realizes how important the health and wellbeing
of employees are and offers wide variety of programs to support for the same (Hollensen
2015).
Recommendations
As mentioned in the last section about performance at Qantas Airways Limited, it is now
recommended to other companies operating in the same sector to find innovative ways that help
in attracting as well as retaining older employees. Retention of experienced and older
employees is important than recruiting of new candidates. It is because training cost already
had been incurred on the older employees, so retaining them will help the company to get
access to information than recruiting new employees for the same. Induction program and
training sessions need to given to new employees that it is a costly affair. Retention proves that
the company has low attrition rate and employees enjoys working for the place and they are not
leaving the job. Strategies such as transparent communication and regular feedback will help
the older employees motivated and valued when their suggestions are taken into account by the
companies. Transparent communication is a tool that should be used by the companies where
employees have the freedom or right to share their opinions, feedback, suggestions and
grievances. The managers even need to make sure that there is two way communication and
no barrier present between upper level management to lower level management. The
management even needs to consider any positive or innovative plan suggested by the
employees that will make them content and happy that they are being valued in the company.
Monetary and non-monetary rewards, both plays important role that can motivate employees
largely.

6INTRODUCTION TO MANAGEMENT
Conclusion
At the end of the study, it is concluded that Qantas Airways Limited is the best place
where employees are safe and secure in a challenging and diverse work environment. The
study explains the fact that Qantas Airways Limited makes sure that their employees are trained
by professional training institutes on matters relating to all aspects and reviewed at the same
time. For any individual who are passionate towards aviation and looking for successful and
rewarding career or need something that can develop skills and experience in a dynamic and
challenging environment, then Qantas Airways Limited is the best place to work with. Qantas
Airways Limited is committed towards providing meaningful jobs with competitive salaries as
well as superior benefits. This airline company provides flexible work conditions that include
part-time work as well as job sharing as and when required.

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Reference List
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Ekpo, A.E., Riley, B.K., Thomas, K.D., Yvaire, Z., Gerri, G.R.H. and Muñoz, I.I., 2015. As worlds
collide: The role of marketing management in customer-to-customer interactions. Journal of
Business Research, 68(1), pp.119-126.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Hutchinson, K., Donnell, L.V., Gilmore, A. and Reid, A., 2015. Loyalty card adoption in SME
retailers: the impact upon marketing management. European Journal of Marketing, 49(3/4),
pp.467-490.
Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen, T., 2016. Marketing management.
Pearson Education Ltd..
Meffert, H., 2013. Marketing-Management: Analyse—Strategie—Implementierung. Springer-
Verlag.
Qantas.com. 2017. Flights to Australia, New Zealand, Dubai and Singapore | Qantas UK.
[online] Available at: http://www.qantas.com [Accessed 8 Sep. 2017].
Sheth, J.N. and Sisodia, R.S., 2015. Does marketing need reform?: Fresh perspectives on the
future. Routledge.