TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 ANALAYSES.................................................................................................................................1 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................7
INTRODUCTION Management is “an art of getting thing done through others in a formally organised group”. Management is to forecast plan and to organise it. Management is a essential for doing every task. It is most important for all the organisation. It helps in the effective utilisation available resources and achieve the organisational goals and objectives. Management help to do a work in systematic and efficient manner. Management is key to success of every organisation. This report is based on the problems faced by the hotel imperial, London.(Smith and Wong, 2016)This is a 4 star hotel with 500 bedrooms with all facilities and conference facilities for 1000 people for a same point of time. It have 12 conferencerooms, 3 bars and 4 restaurants. Hotel permanent staff is 450 in which 300 are permanent and 150 part time. Hotel have 25 branches in UK. The imperial hotel is continuous facing problem poor Guest Satisfaction. Further this report will includes the corrective actions taken for the overcomes the problem of poor guest satisfaction of the hotel. Further this reports includes management theory of sir Henri Fayol who is father of management. Fayol gives the principle of management which help the organisation to overcometheproblem ofpoor guestsatisfaction.(FerrarioandGiuliani, 2017)Further it includes bureaucracy theory of management by max weber which help to find the loophole behind the problems. After that it includes the recommendation for the steps should be taken to overcome the problem of poor guest satisfaction and make industry financially stable and sustainable in the competition ANALAYSES Problem:- Poor Guest Satisfaction The imperial hotel is facing problemof poor guest satisfaction due to several reasons. Which arise in the survey conducted by the hotel.(Salic and Zelic,2018)Causes of poor guest satisfaction . There are several reasons given by the guest of the hotel. In the hotel most of the guest are foreigners and business class persons who's expectations are high in terms of service provided. The main problem of poor guest satisfaction is high employee turnover rate of the hotel, due to the high turnover employees are not trained as they are new in the industry who cant meet the expectation of the clients. And they are not able to satisfy its clients. The another reason for the poor guest satisfaction rate is due thenegative work culture amongst the staff and poor attendance. The hotel operates 24 hour in the London but due the poor attendance shortage of workers is always. That is why operational department is not able to take actions on the 1
complains of clients and it also cause to the poor satisfaction of visitors.(Loucks and Van Beek, 2017)One more reason behind the poor guest satisfaction is front house office- reception, guest attender and conference and banqueting industry. Their is miserable team work and lack of use of information technology client facing lots of inconvenience in check In and check out. Because no proper training for the fronts office department. Some time it charge more than the actual bills. Which make customer unsatisfied. this are the main reason behind the poor satisfaction. And the management should try to overcome it and make hotel financial sustainable and make it compatible with other competitors. Management can use the theories to overcome this problems. Organisation can use the management theory of Henri fayol, who gives 14 principle of henry fayol. Which help organisation in the betterment of the service quality and increase staff morale in the organisation sir Henri fayol given principles are:(Stimson, 2016) 1.Division of work:- accordingto Henri fayol in practice an employee will specialised in his own area and it make him able to give best performance so Henri says that the work should be divided and in small parts and assign to the workers so that the it make him able ton do it in best and proper way.(Erasmus, Strydom and Rudansky-Kloppers, 2016)This principle help imperial hotel to increase efficiency of the workers and it help them to give better services to clients. 2.Unity of direction:-fayol said that one employees should be direct from a single boss. Employees should know that whom he have to report and that not confuse him.and able to do his work. And from this hotel will able to retain its employees. 3.Discipline:-he says that discipline work as the oil in engine which makes organisation rum smooth. Worker working in hotel should be obedience. And work efficiently. 4.Authority and responsibility:-Fayol said that authority and responsibility go togethet as this are two sides of a coin.(Razvi and Hostalek, 2019)If management have power to give orders than it also have the responsibility. This principle help hotel to deliver authoritiestoemployeesbecauseiftheyhaveauthoritythantheyalsohavea responsibility of customer satisfaction. 2
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5.Unity of command:-this principle says that the employee should b commanded by a single commander son that he can able to assign work. This help hotel to decrease employee turnover rate and the negativity of employees in the organisation. 6.Subordinate of individual interest:-this principle explains the interest level of employees towards the organisation. Fayol said that management try to make employees interest towards positive and they try to boost morale.(Lees-Marshment,2018)Which help organisation to retain its employees and increase productivity 7.Remuneration:-Remuneration given to the workers should be logical and sufficient to keep employees motivated. Their are two types of remuneration given to employees monetary and non monetary monetary is bonus and compensation and non monetary is a complement, more responsibility and credits or recognition . This help management to retain employee and motivate them and it also help to increase the productivity and decrease the staff turnover rate. 8.The degree of centralisation :-this principle says that power to take decision is not kept only in the hand of higher. Management can involve lower level managers and it consider the suggestion of its employees which can help a organisation to make better decision and assist to increase it productivity which ultimately increase it profitability.(Wright and Coyne, 2018) 9.Scalar chain:-there is a proper hierarchy should be present in the organisation for the flow of information and orders. A clear line of area of authority. so that employees will not get confused and work proper in channelised way. Management of hotel should consider this principles of betterment of their staffing problems. 10.Esprit de corps:- thisprinciple of fayol says that the all employees should work as a team and they do not hesitate to take responsibility. Managers should try to increase morale development of employees at workplace. If the employees of imperial hotel will works as a team than it help hotel to get satisfaction of employees because team will always try to full fill the needs and expectation of the clients.(Erasmus, Strydom and Rudansky-Kloppers, 2016) 3
11.Order:-It means that the employees in the organisation haveright resource and their disposal so that they work properly in the organisation. And it make environment clean, safe and tidy. 12.Equity:-Fayol said that the all the employees in the organisation must be treated equally and kindly. Employees must have their right place in the organisation to do the right works and they have their personal dignity.(Ferrario and Giuliani, 2017) 13.Initiative:-Fayol argued with the management and said that employees should be permitted to express his new ideas. And managers try to encourage employees to develop new thing and share their idea to management. 14.Stability of tenure of personnel:-This management principle of fayol says that the management should try to reduce employee turnover rate and put right person at the right job on the right point of time. In this the changes of roles and responsibilities and development of employees must be managed by the management. Bureaucratic Management Theory This theory is developed by Max Weber which includes two essentials of management. Which are structuring an organisation into hierarchy and having clearly defined rules. According to Weber this approach is focus on the necessity of organisations. he gives following principles in his Bureaucratic Management theory.(Loucks and Van Beek, 2017) 1.Division of Labour:-weber said that the complex works should be broke in to parts and make it simple job for the workers. 2.Chain of command/Hierarchy of power:-He said that there must be a proper chain of command one person should be commanded by only on person. 3.Framework of rules:-their must be rules and regulation in direction and coordination. 4.Impersonality:-Recruitment of new employees on the basis of to favour of organisation not on the basis of the who they know and who they are recruit new employees on the basis of what they know.(Wright and Coyne, 2018) 5.Formal selection:-selection of employees who completed the selection process and by verifying qualification and training period. 4
The problem of poor guest can be solved by the management by adopting following ideas and principles. Management of hotel trained its employees and make them feel their needed environment. Administration should try to adopt motivation theories to motivate employees and it try to retain the employees. Try find out the reasons why employees are leaving organisation and overcome them. Management should take action on the problem of check in and check out. management should recruit new employees for the reception. With the qualification of good communication skills and who have knowledge about the information technology. So the problems clients facing while check in and check out can be resolve.(Ferrario and Giuliani, 2017)Management should try to work on the quality of service providing to clients so the experience of guest can be better. And it work on the close monitoring of the house keeping department and solve the problems which are clients are facing. Management should take a step and renovate the hotel and solve the problems bad quality of of rooms offered to guest. Work on the cleanliness of rooms and bathrooms. And adopt the changes needed in the hotel rooms.Quickly reacton the complaints of customers.(Stimson, 2016)If hotel adopt the above changes it may increase in the satisfaction of the clients and which helps to increase the profitability of the hotel and assist to sustain in the market competition. Which ultimately increase the financial position and sustainability of hotel. CONCLUSION From the above study its concluded that management plays significant role in business unit, it is responsibility of managers that to ensure working of employees so that staff members provide great services to guests. In the absence of that guest may get negative towards the brand. In effective services and poor condition of hotel create negative impressive in the mind of guest hence hotel staff must pay attention on it. Leaders have to monitor working of each employee so that rout cause of problem can be analysed timely. Managers have to give training to all employees about their role and responsibility, this may help in improving their knowledge and they will be able to perform their duties well. This would result in improving accommodation facilities of hotel and workers will be able to perform their work significantly. Employee retention is the major problem in organisation, management has to ensure that skilled workers retain in the entity for longer duration. In order to retain them managers have to give the rewards and have to motivate them so that they become loyal towards the firm and put 5
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their hard efforts to meet the organisational goal. Leading capabilities of management is essential to minimise issue of staff turnover. Companies need to focus on best utilisation of their human resources so thatworking efficiency of firm can be raised and guest satisfaction can be improved. 6
REFERENCES Books and Journals Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. Eds., 2016.Introduction to business management. Oxford University Press Southern Africa. Ferrario, M. and Giuliani, G., 2017. In reference to" Clinical and economic evaluation of the introduction of the combinazion trametinib+ dabrafenib in the management of advanced melanoma in the Italian market”.Farmeconomia. Health economics and therapeutic pathways.18(1). Lees-Marshment, J., 2018. Introduction: Political Marketing and Management in New Zealand. InPolitical Marketing and Management in the 2017 New Zealand Election(pp. 1-5). Palgrave Pivot, Cham. Loucks, D.P. and Van Beek, E., 2017.Water resource systems planning and management: An introduction to methods, models, and applications. Springer. Razvi, S. and Hostalek, U., 2019. Therapeutic challenges in the application of serum thyroid stimulating hormone testing in the management of patients with hypothyroidism on replacement thyroid hormone therapy: a review.Current medical research and opinion, pp.1-6. Reis, R.D., 2016. NORM: introduction. InNORM-practical guide. Salic, A. and Zelic, B., 2018. Introduction to environmental engineering.Physical Sciences Reviews.3. Smith, L. C. and Wong, M. A. Eds., 2016.Reference and Information Services: An Introduction: An Introduction. ABC-CLIO. Stimson, C.J., 2016. Hospital Risk Management and the US Legal System: An Introduction to US Medical Malpractice Tort Law. InRisk Management in Medicine(pp. 69-76). Springer, Berlin, Heidelberg. Wright, M. and Coyne, J., 2018.Management buy-outs. Routledge. 7